What's your look ?

Discover the best new cycling apparel for men and women

Chapeau! cycling kit - featured

Chapeau!

Chapeau! is a bike clothing brand for the people. Think unpretentious and down to earth – with a touch of class and a dash of British cheekiness. Their kit is designed to look good, work hard but not break the bank. They want people to ask nice questions about your kit as you queue for…

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Attaquer

Australian-based Attaquer are breaking all the rules normally associated with cycling apparel. ‘Fearless design’ they call it. All we know is this: cover Italian performance wear with front and back peacock feathers and you’re going to turn heads. Attaquer do a range of kits: wild, limited edition full kits (get ’em early while they last);…

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Primal Wear cycling kit - Featured Image

Primal Wear

Primal is an American brand that’s all about affordable, accessible fun. They offer a huge range of kit – from on-the-bike performance to off-the-bike casual – all with their signature splashes of colour and personality. With some brands it can feel like you’re paying that little bit extra for visual flair. Not so with Primal….

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santini-featured-image

Santini

Pietro Santini started his eponymous company in 1965 to design and produce quality cycling kit exclusively in Italy. It began when he took over an artisan knitwear factory from his sisters. Pietro’s passion for cycling took hold and the rest is history. Santini is now one of the most widespread and recognised cycling brands on…

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Fat Lad at the Back - cycling kit - featured

Fat Lad at the Back

Fat Lad At The Back (FLAB) was founded by self-proclaimed ‘fat lad’ Richard Bye after he saw a gap in the market for quality cycling gear in real men’s and women’s sizes. Manufactured by a family-run company in Italy, FLAB’s kit is designed to flatter the physique of ‘Mr or Mrs Average’. It has given confidence…

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Pearl Izumi cycling kit - Featured Image

Pearl Izumi

Japan, 1964: Hiro Shimizu was racing bikes for the Japanese national team. By chance, at the Asian Championships he got to ride in a special Italian-made nylon jersey – different from the cotton jerseys of his teammates. Hiro’s father – Kinji – worked in the clothing industry. He became fascinated by this new style of…

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