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Discover the best new cycling apparel for men and women

La Passione

LA PASSIONE is an exciting new Italian bike clothing company. They stand for high quality, well-designed, Italian-made cycling kit – at a price everyone can afford. They use the same high-end factories and materials as other performance brands, but do not sell through retailers, which keeps the price down. La Passione is a brand for those who want…

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louis garneau

Louis Garneau

Louis Garneau is a Canadian ex-Olympic cyclist that began his company in the early 1980s. His ambitions were to wear his clothing brand during the 1984 Olympic Games and to produce quality garments for cyclists everywhere. Starting in his parent’s garage, he built his company into a leading brand in the cycling industry. The company…

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Lumiere cycling kit - featured

Lumiere

In early 2015, Lumiere founders Matt and Joe, set themselves a challenge: if they could create kit they were proud of, kit they’d love to ride in, they’d release it for sale to the public. Luckily for us, they succeeded. The first thing you notice about Lumiere is the striking design. This isn’t the work…

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Vulpine

In 2012, British entrepreneur Nick Hussey set about creating bike kit to challenge the snobbery and cliqueness from some parts of the cycling industry. The result is Vulpine: a fresh, fun and accessible brand that ‘looks beautiful and works superbly’ – both on and off the bike. Vulpine is instantly recognisable thanks to its designs…

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Bontrager cycling kit - Featured Image 2

Bontrager

Bontrager has been on an interesting journey. In the 80s Keith Bontrager, a former motorcycle racer, made his name designing and building cutting edge mountain bikes. In 1995, the Trek Bicycle Corporation acquired Bontrager Cycles and kept Keith on as president. Keith continued to innovate at Trek – focusing mainly on Bontrager-branded bike components. Nowadays,…

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pedal-mafia-

Pedal mafia

Pedal Mafia is a cycling clothing brand run by cyclists founded in 2014 in Perth, Western Australia. From their humble beginnings in a coastal garage to a globally recognized brand helping people fall in love with cycling. Founded on the belief that the stigma of cycling not being cool needed to change, the founders have…

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