Discover the best new cycling apparel for men and women
In 2012, British entrepreneur Nick Hussey set about creating bike kit to challenge the snobbery and cliqueness from some parts of the cycling industry. The result is Vulpine: a fresh, fun and accessible brand that ‘looks beautiful and works superbly’ – both on and off the bike. Vulpine is instantly recognisable thanks to its designs…
ViewSugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties. Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and…
ViewSAS have one simple goal: to make performance kit that looks and feels better than anything else you’ve worn before. All their products are manufactured in New York’s garment district in Manhattan, which means they get to personally oversee every stage of design and production. They take a ‘one piece at a time’ approach to…
ViewKitsbow is a well-regarded cycling wear brand based in California, established in 2012 with a singular objective of producing the most exceptional cycling gear possible. The brand’s apparel is meticulously crafted with a relentless focus on quality, longevity, and style, using only the finest fabrics and materials. Kitsbow offers a broad range of styles and…
ViewSombrio offers a blend of performance and style tailored for mountain biking enthusiasts. Known for their durable and functional apparel, they cater to the needs of freeride and downhill bikers. Their range includes everything from jerseys to shorts, all designed with a unique, freeride-inspired aesthetic. Sombrio is a go-to brand for riders seeking gear that…
ViewJapan, 1964: Hiro Shimizu was racing bikes for the Japanese national team. By chance, at the Asian Championships he got to ride in a special Italian-made nylon jersey – different from the cotton jerseys of his teammates. Hiro’s father – Kinji – worked in the clothing industry. He became fascinated by this new style of…
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