What's your look ?

Discover the best new cycling apparel for men and women

Morvelo cycling kit - featured

Morvelo

UK-based Morvelo design for every kind of cyclist – and they make some of the coolest kits around. Founders Oli and Dave started out with 25+ years’ racing experience, £500 and a box of T-Shirts. Now Morvelo is one of the ‘go to’ brands for fashion-conscious riders. In their own words: “The Morvelo philosophy isn’t…

View

ZOIC

ZOIC is a renowned bike clothing brand that has been dedicated to providing outdoor enthusiasts with top-notch, stylish and functional clothing for many years. Originating from California in 1994, the brand has grown to offer an extensive range of shorts, jerseys, jackets, and other apparel designed specifically for mountain bikers and cyclists. ZOIC’s commitment to…

View
Milltag cycling kit - featured

Milltag

Update: In January 2023 the company closed down their operation. UK-based Milltag was best known for high-quality custom kits and exciting design collaborations with top artists from around the world. They’ve created bespoke kits for bands, clubs, charities, events. But a lot of the good stuff was also available to buy in their online store….

View

Tenspeed Hero

Instantly recognisable, thanks to their vivacious kits, Tenspeed Hero takes a lighthearted approach to design. Their brazen approach to pattern and colour means you’ll be turning heads all ride long. There are funky designs a-plenty, but it’s not all fun and good times. They’re very serious about a few things: a) maintaining a performance edge…

View
poc

POC

POC was founded in 2005 in Sweden. They are a leading manufacturer of helmets, eyewear, and cycling apparel (as well as safety equipment and clothing for snow sports). They started the brand with a clear mission “Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.” Thanks to their…

View
pedal-mafia-

Pedal mafia

Pedal Mafia is a cycling clothing brand run by cyclists founded in 2014 in Perth, Western Australia. From their humble beginnings in a coastal garage to a globally recognized brand helping people fall in love with cycling. Founded on the belief that the stigma of cycling not being cool needed to change, the founders have…

View

Help us improve! Give us feedback.

Join us!

Discounts, vouchers, free kit and other good things!