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Discover the best new cycling apparel for men and women


Hincapie, a renowned American cycling apparel label, was established over two decades ago by the esteemed former professional cyclist, George Hincapie, and his family. The brand is dedicated to producing performance-focused, comfortable, and stylish cycling apparel, utilizing cutting-edge fabrics and technologies to enhance riders’ abilities. Hincapie provides a diverse spectrum of styles and collections, ranging…



Sportful, an esteemed cycling apparel brand of Italian origin, was established in the year 1972. Acknowledged for its unparalleled quality and performance-oriented cycling clothing and accessories, the brand has carved a niche for itself in the cycling world. Each of Sportful’s garments is meticulously designed to offer a perfect blend of style, comfort, and performance,…

Bontrager cycling kit - Featured Image 2


Bontrager has been on an interesting journey. In the 80s Keith Bontrager, a former motorcycle racer, made his name designing and building cutting edge mountain bikes. In 1995, the Trek Bicycle Corporation acquired Bontrager Cycles and kept Keith on as president. Keith continued to innovate at Trek – focusing mainly on Bontrager-branded bike components. Nowadays,…

Fat Lad at the Back - cycling kit - featured

Fat Lad at the Back

Fat Lad At The Back (FLAB) was founded by self-proclaimed ‘fat lad’ Richard Bye after he saw a gap in the market for quality cycling gear in real men’s and women’s sizes. Manufactured by a family-run company in Italy, FLAB’s kit is designed to flatter the physique of ‘Mr or Mrs Average’. It has given confidence…



Q36.5 is a distinguished cycling apparel brand originating from Italy, which was established in 2013. The brand has placed an unwavering focus on innovation, research, and design, elevating its reputation to one of the most revered in the industry. Q36.5 has become renowned for its utilization of cutting-edge materials and technologies that include high-tech fabrics…



POC was founded in 2005 in Sweden. They are a leading manufacturer of helmets, eyewear, and cycling apparel (as well as safety equipment and clothing for snow sports). They started the brand with a clear mission “Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.” Thanks to their…


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