Bike Clothes

Etxeondo, hailing from the Basque region of Spain, brings a touch of artisanal craftsmanship to the cycling clothing market. This brand prides itself on its meticulous attention to detail and its use of high-quality fabrics, which are often custom-made. Etxeondo’s clothing lines exude a sense of exclusivity and performance, offering cyclists gear that’s not just…

Update: In January 2023 the company closed down their operation. UK-based Milltag was best known for high-quality custom kits and exciting design collaborations with top artists from around the world. They’ve created bespoke kits for bands, clubs, charities, events. But a lot of the good stuff was also available to buy in their online store….

Japan, 1964: Hiro Shimizu was racing bikes for the Japanese national team. By chance, at the Asian Championships he got to ride in a special Italian-made nylon jersey – different from the cotton jerseys of his teammates. Hiro’s father – Kinji – worked in the clothing industry. He became fascinated by this new style of…

Maloja, a trailblazer in the world of outdoor and cycling apparel, captures the essence of adventure with its unique blend of style and performance. Originating from the picturesque landscapes of Germany, Maloja is synonymous with creativity, quality, and a passion for the outdoors. Their collections, inspired by nature and the spirit of exploration, feature innovative…

Assos is the Swiss giant of cycling kit. Widely credited with inventing the skinsuit, they’ve been innovating since the mid 70s. Assos is a family business. Founder, Tony Maier started producing kits for local teams in his basement. His Mum came up with the brand name (from the Greek word for ‘ace’). Tony’s son and…

Ground Effect, based in New Zealand, specializes in durable and functional cycling gear. Their range, including jerseys, shorts, and jackets, is designed for comfort and performance, with a focus on mountain and adventure biking. This brand creates gear that thrives in challenging conditions while minimizing its environmental impact. From waterproof jackets to durable shorts, Ground…