There’s nothing to stop you wearing whatever you like on your cycle to work
…but colleagues may not always appreciate your tightest Lycra.
Some brands want you to look good on and off the bike.
They’ve designed technical clothing that doubles as casual, urban gear. Check them out!
Madison UK cycling clothing for every rider—commuter, sportive and MTB kit from a London-born brand.
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Dakine cycling gloves, packs and apparel—adventure-ready gear with surf and trail DNA. Explore the collection.
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Troy Lee Designs MTB and moto-inspired protection and apparel from California since 1981.
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Altura UK cycling jackets, jerseys and accessories for road and MTB in all weather. See styles and where to buy.
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Vulpine British urban cycling wear—tailored style that works on the bike and at the café. Explore men’s and women’s kit.
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Club Ride cycling apparel—trail-to-town style for riders who want comfort on and off the bike. Explore the range.
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POC cycling helmets, eyewear and apparel—Swedish safety innovation for road and mountain biking.
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Cadence cycling kit inspired by SF messenger culture—performance road, dirt and casual wear. Explore styles.
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Gore Bike Wear—Gore-Tex jackets and technical road and MTB apparel built for real-world weather. Explore gear.
ViewDiscounts, vouchers, free kit and other good things!