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Urban

There’s nothing to stop you wearing whatever you like on your cycle to work
…but colleagues may not always appreciate your tightest Lycra.
Some brands want you to look good on and off the bike.
They’ve designed technical clothing that doubles as casual, urban gear. Check them out!

poc

POC

POC was founded in 2005 in Sweden. They are a leading manufacturer of helmets, eyewear, and cycling apparel (as well as safety equipment and clothing for snow sports). They started the brand with a clear mission “Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.” Thanks to their…

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Madison cycling kit - featured

Madison

Madison started out as a small bicycle shop in 70s London to become one of the leading names in the UK bike industry. Over the years the brand has developed its philosophy of ‘Cycle Everywhere’. Under this banner, it’s clothing arm offers something for every type of cyclist – from commuters and first-time sportive riders…

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Troy Lee Designs

Troy Lee originally started out as a motocross rider but became famous for customizing helmets for fellow professional motorbike racers in his parent’s garage in Corona, California. As his reputation for being one of the world’s best helmet customizers grew, he launched Troy Lee Designs in 1981. Throughout the 1980s and 1990s, Troy Lee painted…

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Club Ride

Club Ride

Club Ride brings a refreshing casualness into its cycling apparel, perfect for those who love to pedal both on trails and through town. This brand stands out with its philosophy of ‘ride daily, live well,’ offering clothing that’s as stylish as it is functional. Club Ride’s garments seamlessly transition from saddle to social scene, making…

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Cadence cycling kit - featured

Cadence

In 2003 visual artist Dustin Klein took elements of San Francisco’s bike messenger culture as the inspiration for a complete collection of performance cycling kit. Cadence was born. This is good-looking, high performance gear. Over 13 years, Cadence has diversified to cater for all kinds of cycling: road, dirt, commuting, touring. And they also have…

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Sombrio

Sombrio

Sombrio offers a blend of performance and style tailored for mountain biking enthusiasts. Known for their durable and functional apparel, they cater to the needs of freeride and downhill bikers. Their range includes everything from jerseys to shorts, all designed with a unique, freeride-inspired aesthetic. Sombrio is a go-to brand for riders seeking gear that…

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Assos cycling kit - featured

Assos

Assos is the Swiss giant of cycling kit. Widely credited with inventing the skinsuit, they’ve been innovating since the mid 70s. Assos is a family business. Founder, Tony Maier started producing kits for local teams in his basement. His Mum came up with the brand name (from the Greek word for ‘ace’). Tony’s son and…

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Adidas

Adidas

Adidas, while a titan in the sports world, brings a bit of a flair to the cycling clothing scene. Their entry into this niche marries their vast expertise in sportswear with the specific needs of cyclists. What you get with Adidas cycling gear is a fusion of cutting-edge sports technology and a style that’s unmistakably…

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Search and State cycling kit - featured

Search and State

SAS have one simple goal: to make performance kit that looks and feels better than anything else you’ve worn before. All their products are manufactured in New York’s garment district in Manhattan, which means they get to personally oversee every stage of design and production. They take a ‘one piece at a time’ approach to…

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