There’s nothing to stop you wearing whatever you like on your cycle to work
…but colleagues may not always appreciate your tightest Lycra.
Some brands want you to look good on and off the bike.
They’ve designed technical clothing that doubles as casual, urban gear. Check them out!
Altura UK cycling jackets, jerseys and accessories for road and MTB in all weather. See styles and where to buy.
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Sombrio MTB clothing from Canada—freeride-inspired jerseys and shorts for trail and downhill riders.
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POC cycling helmets, eyewear and apparel—Swedish safety innovation for road and mountain biking.
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Rapha road cycling clothing—London-designed premium kit defining modern road culture. Explore and buy.
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Vulpine British urban cycling wear—tailored style that works on the bike and at the café. Explore men’s and women’s kit.
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Club Ride cycling apparel—trail-to-town style for riders who want comfort on and off the bike. Explore the range.
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Gore Bike Wear—Gore-Tex jackets and technical road and MTB apparel built for real-world weather. Explore gear.
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Troy Lee Designs MTB and moto-inspired protection and apparel from California since 1981.
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Assos Swiss premium cycling kit since 1976—performance skinsuits, jerseys and bib shorts. Explore and where to buy.
ViewDiscounts, vouchers, free kit and other good things!