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Urban

There’s nothing to stop you wearing whatever you like on your cycle to work
…but colleagues may not always appreciate your tightest Lycra.
Some brands want you to look good on and off the bike.
They’ve designed technical clothing that doubles as casual, urban gear. Check them out!

Dakine

Dakine

Dakine cycling gloves, packs and apparel—adventure-ready gear with surf and trail DNA. Explore the collection.

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Madison cycling kit - featured

Madison

Madison UK cycling clothing for every rider—commuter, sportive and MTB kit from a London-born brand.

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Adidas

Adidas

Adidas cycling clothing blends sports technology with iconic style for road and casual riders. Explore men’s and women’s kit.

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Sombrio

Sombrio

Sombrio MTB clothing from Canada—freeride-inspired jerseys and shorts for trail and downhill riders.

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poc

POC

POC cycling helmets, eyewear and apparel—Swedish safety innovation for road and mountain biking.

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Assos cycling kit - featured

Assos

Assos Swiss premium cycling kit since 1976—performance skinsuits, jerseys and bib shorts. Explore and where to buy.

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Vulpine

Vulpine British urban cycling wear—tailored style that works on the bike and at the café. Explore men’s and women’s kit.

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Troy Lee Designs

Troy Lee Designs MTB and moto-inspired protection and apparel from California since 1981.

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Cadence cycling kit - featured

Cadence

Cadence cycling kit inspired by SF messenger culture—performance road, dirt and casual wear. Explore styles.

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