Urban

In 2003 visual artist Dustin Klein took elements of San Francisco’s bike messenger culture as the inspiration for a complete collection of performance cycling kit. Cadence was born. This is good-looking, high performance gear. Over 13 years, Cadence has diversified to cater for all kinds of cycling: road, dirt, commuting, touring. And they also have…

Sombrio offers a blend of performance and style tailored for mountain biking enthusiasts. Known for their durable and functional apparel, they cater to the needs of freeride and downhill bikers. Their range includes everything from jerseys to shorts, all designed with a unique, freeride-inspired aesthetic. Sombrio is a go-to brand for riders seeking gear that…

BTwin, the cycling brand of Decathlon, offers a wide range of affordable cycling products. Their gear is designed for everyday cyclists, with a focus on durability and practicality. Ideal for beginners or those cycling on a budget, BTwin provides everything from bikes to apparel. Their products are known for their reliable quality and accessible pricing.

In 2012, British entrepreneur Nick Hussey set about creating bike kit to challenge the snobbery and cliqueness from some parts of the cycling industry. The result is Vulpine: a fresh, fun and accessible brand that ‘looks beautiful and works superbly’ – both on and off the bike. Vulpine is instantly recognisable thanks to its designs…

SAS have one simple goal: to make performance kit that looks and feels better than anything else you’ve worn before. All their products are manufactured in New York’s garment district in Manhattan, which means they get to personally oversee every stage of design and production. They take a ‘one piece at a time’ approach to…

Club Ride brings a refreshing casualness into its cycling apparel, perfect for those who love to pedal both on trails and through town. This brand stands out with its philosophy of ‘ride daily, live well,’ offering clothing that’s as stylish as it is functional. Club Ride’s garments seamlessly transition from saddle to social scene, making…

Assos is the Swiss giant of cycling kit. Widely credited with inventing the skinsuit, they’ve been innovating since the mid 70s. Assos is a family business. Founder, Tony Maier started producing kits for local teams in his basement. His Mum came up with the brand name (from the Greek word for ‘ace’). Tony’s son and…

In 1969, L. Gore & Associates invented Gore-Tex, a game-changing performance fabric still used by many leading brands for outdoor wear. In 1985, L. Gore & Associates started experimenting with waterproof, windproof and breathable bike clothing. They didn’t look back. Now Gore Bike Wear is one of the biggest and most trusted names when it…

Altura offers a wide range of innovative and functional cycling wear. The brand is known for its commitment to comfort, durability, and performance, catering to both road cyclists and mountain bikers. With a focus on creating products that enhance the riding experience in all weather conditions, Altura offers everything from waterproof jackets and thermal jerseys…