There’s nothing to stop you wearing whatever you like on your cycle to work
…but colleagues may not always appreciate your tightest Lycra.
Some brands want you to look good on and off the bike.
They’ve designed technical clothing that doubles as casual, urban gear. Check them out!
BTwin, the cycling brand of Decathlon, offers a wide range of affordable cycling products. Their gear is designed for everyday cyclists, with a focus on durability and practicality. Ideal for beginners or those cycling on a budget, BTwin provides everything from bikes to apparel. Their products are known for their reliable quality and accessible pricing.
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Dakine carves its own path in the cycling world with a distinct blend of rugged functionality and laid-back style. Originating from the surf and snow sports scenes, this brand infuses its cycling gear with the same adventurous spirit and attention to practicality. Dakine’s products are for the cyclist who not only tackles the trail but…
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In 2003 visual artist Dustin Klein took elements of San Francisco’s bike messenger culture as the inspiration for a complete collection of performance cycling kit. Cadence was born. This is good-looking, high performance gear. Over 13 years, Cadence has diversified to cater for all kinds of cycling: road, dirt, commuting, touring. And they also have…
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Adidas, while a titan in the sports world, brings a bit of a flair to the cycling clothing scene. Their entry into this niche marries their vast expertise in sportswear with the specific needs of cyclists. What you get with Adidas cycling gear is a fusion of cutting-edge sports technology and a style that’s unmistakably…
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Troy Lee originally started out as a motocross rider but became famous for customizing helmets for fellow professional motorbike racers in his parent’s garage in Corona, California. As his reputation for being one of the world’s best helmet customizers grew, he launched Troy Lee Designs in 1981. Throughout the 1980s and 1990s, Troy Lee painted…
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Rapha is a London-based clothing company that needs little introduction. It epitomises the style, culture and attitude of contemporary road biking. In 12 years, Rapha hasn’t wavered from its core vision: to design without compromise for the most discerning of riders. Offering a vast catalogue of high-performance cycling apparel for men and women, Rapha has become instantly recognisable thanks to…
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Madison started out as a small bicycle shop in 70s London to become one of the leading names in the UK bike industry. Over the years the brand has developed its philosophy of ‘Cycle Everywhere’. Under this banner, it’s clothing arm offers something for every type of cyclist – from commuters and first-time sportive riders…
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Altura offers a wide range of innovative and functional cycling wear. The brand is known for its commitment to comfort, durability, and performance, catering to both road cyclists and mountain bikers. With a focus on creating products that enhance the riding experience in all weather conditions, Altura offers everything from waterproof jackets and thermal jerseys…
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Club Ride brings a refreshing casualness into its cycling apparel, perfect for those who love to pedal both on trails and through town. This brand stands out with its philosophy of ‘ride daily, live well,’ offering clothing that’s as stylish as it is functional. Club Ride’s garments seamlessly transition from saddle to social scene, making…
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