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Urban

There’s nothing to stop you wearing whatever you like on your cycle to work
…but colleagues may not always appreciate your tightest Lycra.
Some brands want you to look good on and off the bike.
They’ve designed technical clothing that doubles as casual, urban gear. Check them out!

poc

POC

POC was founded in 2005 in Sweden. They are a leading manufacturer of helmets, eyewear, and cycling apparel (as well as safety equipment and clothing for snow sports). They started the brand with a clear mission “Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.” Thanks to their…

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Dakine

Dakine

Dakine carves its own path in the cycling world with a distinct blend of rugged functionality and laid-back style. Originating from the surf and snow sports scenes, this brand infuses its cycling gear with the same adventurous spirit and attention to practicality. Dakine’s products are for the cyclist who not only tackles the trail but…

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Search and State cycling kit - featured

Search and State

SAS have one simple goal: to make performance kit that looks and feels better than anything else you’ve worn before. All their products are manufactured in New York’s garment district in Manhattan, which means they get to personally oversee every stage of design and production. They take a ‘one piece at a time’ approach to…

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Adidas

Adidas

Adidas, while a titan in the sports world, brings a bit of a flair to the cycling clothing scene. Their entry into this niche marries their vast expertise in sportswear with the specific needs of cyclists. What you get with Adidas cycling gear is a fusion of cutting-edge sports technology and a style that’s unmistakably…

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Troy Lee Designs

Troy Lee originally started out as a motocross rider but became famous for customizing helmets for fellow professional motorbike racers in his parent’s garage in Corona, California. As his reputation for being one of the world’s best helmet customizers grew, he launched Troy Lee Designs in 1981. Throughout the 1980s and 1990s, Troy Lee painted…

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Rapha cycling kit - featured

Rapha

Rapha is a London-based clothing company that needs little introduction. It epitomises the style, culture and attitude of contemporary road biking. In 12 years, Rapha hasn’t wavered from its core vision: to design without compromise for the most discerning of riders. Offering a vast catalogue of high-performance cycling apparel for men and women, Rapha has become instantly recognisable thanks to…

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Altura

Altura

Altura offers a wide range of innovative and functional cycling wear. The brand is known for its commitment to comfort, durability, and performance, catering to both road cyclists and mountain bikers. With a focus on creating products that enhance the riding experience in all weather conditions, Altura offers everything from waterproof jackets and thermal jerseys…

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Madison cycling kit - featured

Madison

Madison started out as a small bicycle shop in 70s London to become one of the leading names in the UK bike industry. Over the years the brand has developed its philosophy of ‘Cycle Everywhere’. Under this banner, it’s clothing arm offers something for every type of cyclist – from commuters and first-time sportive riders…

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Sombrio

Sombrio

Sombrio offers a blend of performance and style tailored for mountain biking enthusiasts. Known for their durable and functional apparel, they cater to the needs of freeride and downhill bikers. Their range includes everything from jerseys to shorts, all designed with a unique, freeride-inspired aesthetic. Sombrio is a go-to brand for riders seeking gear that…

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