Performance

In 1969, L. Gore & Associates invented Gore-Tex, a game-changing performance fabric still used by many leading brands for outdoor wear. In 1985, L. Gore & Associates started experimenting with waterproof, windproof and breathable bike clothing. They didn’t look back. Now Gore Bike Wear is one of the biggest and most trusted names when it…

Le Col is the brainchild of Yanto Barker – an international cyclist with team GB for more than ten years. He’s used his knowledge of elite training and competition to create a new line of high performance kit. All products go through a rigorous two-step testing process – first by Yanto himself and then by…

This has to be one of the more unusual brand names in bike clothing. According to founder – Tim – goats like getting off the beaten track, climbing hills and sniffing out coffee (!). Rather like your modern road cyclist. ‘Stolen’ adds a whiff of extra adventure. Tim created the brand to ‘work less and…

Japan, 1964: Hiro Shimizu was racing bikes for the Japanese national team. By chance, at the Asian Championships he got to ride in a special Italian-made nylon jersey – different from the cotton jerseys of his teammates. Hiro’s father – Kinji – worked in the clothing industry. He became fascinated by this new style of…

7mesh was formed by a three industrious Canadians, Calum Davidson, Tyler Jordan and Ian Martin in 2013. Their vision was to create innovative and technical clothing for both roadies and mountain bikers. With their experience in the technical outdoor clothing industry, the Squamish locals had the idea of providing cyclists with clothing perfect for the…

SAS have one simple goal: to make performance kit that looks and feels better than anything else you’ve worn before. All their products are manufactured in New York’s garment district in Manhattan, which means they get to personally oversee every stage of design and production. They take a ‘one piece at a time’ approach to…

Created and designed in Melbourne Australia, and distributed through select cycling stores, MAAP produce premium cycling apparel for men and women who appreciate quality, design and art. MAAP’s philosophy is all about creating cycling staples with longevity; combining timeless style with premium quality and performance fabrics. Their products are proven on the road, in real…

Bontrager has been on an interesting journey. In the 80s Keith Bontrager, a former motorcycle racer, made his name designing and building cutting edge mountain bikes. In 1995, the Trek Bicycle Corporation acquired Bontrager Cycles and kept Keith on as president. Keith continued to innovate at Trek – focusing mainly on Bontrager-branded bike components. Nowadays,…

Madison started out as a small bicycle shop in 70s London to become one of the leading names in the UK bike industry. Over the years the brand has developed its philosophy of ‘Cycle Everywhere’. Under this banner, it’s clothing arm offers something for every type of cyclist – from commuters and first-time sportive riders…