Performance

This has to be one of the more unusual brand names in bike clothing. According to founder – Tim – goats like getting off the beaten track, climbing hills and sniffing out coffee (!). Rather like your modern road cyclist. ‘Stolen’ adds a whiff of extra adventure. Tim created the brand to ‘work less and…

Craft has been a prominent name in the Swedish cycling apparel industry for over four decades. The brand is renowned for its cutting-edge designs and top-notch fabrics that ensure excellent performance for athletes. The company’s fundamental principle has always been to cater to the needs of active individuals by offering high-quality, comfortable, and functional clothing….

Le Col is the brainchild of Yanto Barker – an international cyclist with team GB for more than ten years. He’s used his knowledge of elite training and competition to create a new line of high performance kit. All products go through a rigorous two-step testing process – first by Yanto himself and then by…

Japan, 1964: Hiro Shimizu was racing bikes for the Japanese national team. By chance, at the Asian Championships he got to ride in a special Italian-made nylon jersey – different from the cotton jerseys of his teammates. Hiro’s father – Kinji – worked in the clothing industry. He became fascinated by this new style of…

Ground Effect, based in New Zealand, specializes in durable and functional cycling gear. Their range, including jerseys, shorts, and jackets, is designed for comfort and performance, with a focus on mountain and adventure biking. This brand creates gear that thrives in challenging conditions while minimizing its environmental impact. From waterproof jackets to durable shorts, Ground…

Atout offers a unique blend of cycling apparel that combines style, comfort, and performance. Their products, ranging from jerseys to bib shorts and accessories, are designed and manufactured in the European Union, ensuring high-quality craftsmanship. Catering to a global audience, Atout provides worldwide shipping, making their distinct and functional cycling gear accessible to riders around…

Bontrager has been on an interesting journey. In the 80s Keith Bontrager, a former motorcycle racer, made his name designing and building cutting edge mountain bikes. In 1995, the Trek Bicycle Corporation acquired Bontrager Cycles and kept Keith on as president. Keith continued to innovate at Trek – focusing mainly on Bontrager-branded bike components. Nowadays,…

Pedla is one of a number of new Australian roadwear brands pushing the envelope when it comes to performance and style. They are a lean, boutique brand operating out of Melbourne who produce limited runs (or seasons) of beautiful cycling couture. In their own words: “kit that looks as good as it performs”. Fabrics are…

Sombrio offers a blend of performance and style tailored for mountain biking enthusiasts. Known for their durable and functional apparel, they cater to the needs of freeride and downhill bikers. Their range includes everything from jerseys to shorts, all designed with a unique, freeride-inspired aesthetic. Sombrio is a go-to brand for riders seeking gear that…