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Comfort

Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.

Primal Wear cycling kit - Featured Image

Primal Wear

Primal is an American brand that’s all about affordable, accessible fun. They offer a huge range of kit – from on-the-bike performance to off-the-bike casual – all with their signature splashes of colour and personality. With some brands it can feel like you’re paying that little bit extra for visual flair. Not so with Primal….

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velocio

Velocio

Founded in 2014 with a vision that there must be a way to make and develop cycling apparel that is more sustainable. Velocio makes all their clothing from scratch, using their own fabrics and designs. Their design-first approach is at the heart of everything they do. They are coming up with innovative ways of combining…

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Fat Lad at the Back - cycling kit - featured

Fat Lad at the Back

Fat Lad At The Back (FLAB) was founded by self-proclaimed ‘fat lad’ Richard Bye after he saw a gap in the market for quality cycling gear in real men’s and women’s sizes. Manufactured by a family-run company in Italy, FLAB’s kit is designed to flatter the physique of ‘Mr or Mrs Average’. It has given confidence…

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Madison cycling kit - featured

Madison

Madison started out as a small bicycle shop in 70s London to become one of the leading names in the UK bike industry. Over the years the brand has developed its philosophy of ‘Cycle Everywhere’. Under this banner, it’s clothing arm offers something for every type of cyclist – from commuters and first-time sportive riders…

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Isadore cycling kit - featured

Isadore

Brothers Martin and Peter Velits are professional cyclists who’ve competed in the world’s biggest road races, including the Tour de France and many Classics. They founded Isadore Apparel to make the kind of kit they’d always wanted to wear, after years wearing other people’s branded kit. In Peter’s words: “We know how hard cycling can be,…

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RedWhite cycling kit - featured

RedWhite

Amreet Singh and Yuva Viswanathan founded RedWhite in Singapore in 2014 after a punishing 200km ride. Frustrated by the lack of bib shorts designed to make long rides bearable, they decided to create their own. Six months later RedWhite launched The BIB – designed specifically for ultra-distance riders. The chamois is breathable, anti-bacterial and thermal-moulded…

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nalini men collection

Nalini

Nalini was founded by Vincenzo and Claudio Mantovani in 1964. Their focus was on the quality and innovation of the first man-made fibres. They embraced advancing technologies for creating new fabrics and printing their designs on them while using cutting edge treatments. They became a big player in the cycling world when Nalini sponsored professional…

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Pearl Izumi cycling kit - Featured Image

Pearl Izumi

Japan, 1964: Hiro Shimizu was racing bikes for the Japanese national team. By chance, at the Asian Championships he got to ride in a special Italian-made nylon jersey – different from the cotton jerseys of his teammates. Hiro’s father – Kinji – worked in the clothing industry. He became fascinated by this new style of…

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Troy Lee Designs

Troy Lee originally started out as a motocross rider but became famous for customizing helmets for fellow professional motorbike racers in his parent’s garage in Corona, California. As his reputation for being one of the world’s best helmet customizers grew, he launched Troy Lee Designs in 1981. Throughout the 1980s and 1990s, Troy Lee painted…

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