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Comfort

Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.

Löffler

Löffler

Löffler emerges as a beacon of Austrian innovation in the cycling and outdoor apparel arena. With a philosophy deeply rooted in exceptional quality and eco-conscious production, Löffler crafts its gear using premium materials and cutting-edge techniques right in the heart of Europe. By controlling the entire production process in-house, from fabric creation to final stitching,…

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giordana

Giordana Cycling

Established in 1979, with the sole purpose of crafting the best cycling clothing on the market. Giordana Cycling was born in America and made in Italy. In the founder’s words, “it’s the best of both worlds”! Their cycling clothing combines Italian craftsmanship and style. It is a premium brand with the performance to more than…

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nalini men collection

Nalini

Nalini was founded by Vincenzo and Claudio Mantovani in 1964. Their focus was on the quality and innovation of the first man-made fibres. They embraced advancing technologies for creating new fabrics and printing their designs on them while using cutting edge treatments. They became a big player in the cycling world when Nalini sponsored professional…

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Bontrager cycling kit - Featured Image 2

Bontrager

Bontrager has been on an interesting journey. In the 80s Keith Bontrager, a former motorcycle racer, made his name designing and building cutting edge mountain bikes. In 1995, the Trek Bicycle Corporation acquired Bontrager Cycles and kept Keith on as president. Keith continued to innovate at Trek – focusing mainly on Bontrager-branded bike components. Nowadays,…

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Maloja

Maloja

Maloja, a trailblazer in the world of outdoor and cycling apparel, captures the essence of adventure with its unique blend of style and performance. Originating from the picturesque landscapes of Germany, Maloja is synonymous with creativity, quality, and a passion for the outdoors. Their collections, inspired by nature and the spirit of exploration, feature innovative…

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Gonso

Gonso

Gonso brings a rich heritage and a passion for cycling to its line of apparel, catering to riders of all levels with comfort and style. Founded over 100 years ago in Germany, Gonso has perfected the art of crafting cycling clothing that combines functionality with a timeless aesthetic. From breathable jerseys to durable shorts, each…

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SUGOi

Sugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties. Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and…

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Giant

Giant

Giant, the world-renowned bicycle manufacturer, also offers a range of cycling clothing and accessories. Their apparel, designed for performance and comfort, includes jerseys, shorts, and gloves, catering to all levels of cyclists. What sets Giant apart is its deep understanding of cyclists’ needs, reflected in the quality craftsmanship and thoughtful features found in every piece…

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Fat Lad at the Back - cycling kit - featured

Fat Lad at the Back

Fat Lad At The Back (FLAB) was founded by self-proclaimed ‘fat lad’ Richard Bye after he saw a gap in the market for quality cycling gear in real men’s and women’s sizes. Manufactured by a family-run company in Italy, FLAB’s kit is designed to flatter the physique of ‘Mr or Mrs Average’. It has given confidence…

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