Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
Brothers Martin and Peter Velits are professional cyclists who’ve competed in the world’s biggest road races, including the Tour de France and many Classics. They founded Isadore Apparel to make the kind of kit they’d always wanted to wear, after years wearing other people’s branded kit. In Peter’s words: “We know how hard cycling can be,…
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Established in 1979, with the sole purpose of crafting the best cycling clothing on the market. Giordana Cycling was born in America and made in Italy. In the founder’s words, “it’s the best of both worlds”! Their cycling clothing combines Italian craftsmanship and style. It is a premium brand with the performance to more than…
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Amreet Singh and Yuva Viswanathan founded RedWhite in Singapore in 2014 after a punishing 200km ride. Frustrated by the lack of bib shorts designed to make long rides bearable, they decided to create their own. Six months later RedWhite launched The BIB – designed specifically for ultra-distance riders. The chamois is breathable, anti-bacterial and thermal-moulded…
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Nalini was founded by Vincenzo and Claudio Mantovani in 1964. Their focus was on the quality and innovation of the first man-made fibres. They embraced advancing technologies for creating new fabrics and printing their designs on them while using cutting edge treatments. They became a big player in the cycling world when Nalini sponsored professional…
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Primal is an American brand that’s all about affordable, accessible fun. They offer a huge range of kit – from on-the-bike performance to off-the-bike casual – all with their signature splashes of colour and personality. With some brands it can feel like you’re paying that little bit extra for visual flair. Not so with Primal….
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Fat Lad At The Back (FLAB) was founded by self-proclaimed ‘fat lad’ Richard Bye after he saw a gap in the market for quality cycling gear in real men’s and women’s sizes. Manufactured by a family-run company in Italy, FLAB’s kit is designed to flatter the physique of ‘Mr or Mrs Average’. It has given confidence…
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POC was founded in 2005 in Sweden. They are a leading manufacturer of helmets, eyewear, and cycling apparel (as well as safety equipment and clothing for snow sports). They started the brand with a clear mission “Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.” Thanks to their…
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Founded in 2014 with a vision that there must be a way to make and develop cycling apparel that is more sustainable. Velocio makes all their clothing from scratch, using their own fabrics and designs. Their design-first approach is at the heart of everything they do. They are coming up with innovative ways of combining…
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Sugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties. Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and…
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