Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
IXS mountain bike protective gear and apparel—Swiss-engineered helmets, pads and riding wear since 1979.
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BTwin by Decathlon—affordable cycling apparel and bikes for beginners and budget-conscious riders.
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Isadore Apparel—Slovak premium kit by the Velits brothers, blending pro racing experience with refined design.
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Bontrager cycling clothing and components—jerseys, shorts and accessories for every ride. Explore the range.
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Gonso German cycling clothing since 1926—timeless jerseys and shorts for road and leisure riders. Where to buy.
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Giordana Cycling—American brand, Italian-made premium road apparel for racers and everyday athletes.
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Madison UK cycling clothing for every rider—commuter, sportive and MTB kit from a London-born brand.
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Nalini Italian cycling clothing since 1964—pro-team heritage and advanced fabric innovation. Explore the range.
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45NRTH winter cycling boots, gloves and apparel for sub-zero rides. Explore cold-weather kit and where to buy.
ViewDiscounts, vouchers, free kit and other good things!