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Comfort

Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.

Madison cycling kit - featured

Madison

Madison started out as a small bicycle shop in 70s London to become one of the leading names in the UK bike industry. Over the years the brand has developed its philosophy of ‘Cycle Everywhere’. Under this banner, it’s clothing arm offers something for every type of cyclist – from commuters and first-time sportive riders…

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Club Ride

Club Ride

Club Ride brings a refreshing casualness into its cycling apparel, perfect for those who love to pedal both on trails and through town. This brand stands out with its philosophy of ‘ride daily, live well,’ offering clothing that’s as stylish as it is functional. Club Ride’s garments seamlessly transition from saddle to social scene, making…

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Primal Wear cycling kit - Featured Image

Primal Wear

Primal is an American brand that’s all about affordable, accessible fun. They offer a huge range of kit – from on-the-bike performance to off-the-bike casual – all with their signature splashes of colour and personality. With some brands it can feel like you’re paying that little bit extra for visual flair. Not so with Primal….

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Mons Royale

Mons Royale

Mons Royale stands as a vanguard in the fusion of style and performance in the world of outdoor and action sports apparel. Hailing from the adventurous landscapes of New Zealand, Mons Royale is distinguished by its commitment to using high-quality merino wool, ensuring both sustainability and superior comfort. Their philosophy, “Nature’s technology wrapped in striking…

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giordana

Giordana Cycling

Established in 1979, with the sole purpose of crafting the best cycling clothing on the market. Giordana Cycling was born in America and made in Italy. In the founder’s words, “it’s the best of both worlds”! Their cycling clothing combines Italian craftsmanship and style. It is a premium brand with the performance to more than…

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Pactimo

Pactimo

Pactimo caters to a broad range of cyclists, offering customized kits for teams and individuals. Their products, which include jerseys, bibs, and outerwear, are designed for performance and durability. With a focus on technical fabrics and fit, Pactimo gear is suitable for both competitive road and mountain biking. The brand is known for its versatile…

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Bontrager cycling kit - Featured Image 2

Bontrager

Bontrager has been on an interesting journey. In the 80s Keith Bontrager, a former motorcycle racer, made his name designing and building cutting edge mountain bikes. In 1995, the Trek Bicycle Corporation acquired Bontrager Cycles and kept Keith on as president. Keith continued to innovate at Trek – focusing mainly on Bontrager-branded bike components. Nowadays,…

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Bellwether

Bellwether

Bellwether stands out in the world of cycling apparel with its blend of tradition and innovation. This brand has been around for decades, quietly earning the respect of cyclists who value both function and form in their gear. What sets Bellwether apart is their attention to detail – whether it’s the strategic placement of a…

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Giant

Giant

Giant, the world-renowned bicycle manufacturer, also offers a range of cycling clothing and accessories. Their apparel, designed for performance and comfort, includes jerseys, shorts, and gloves, catering to all levels of cyclists. What sets Giant apart is its deep understanding of cyclists’ needs, reflected in the quality craftsmanship and thoughtful features found in every piece…

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