Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
Brothers Martin and Peter Velits are professional cyclists who’ve competed in the world’s biggest road races, including the Tour de France and many Classics. They founded Isadore Apparel to make the kind of kit they’d always wanted to wear, after years wearing other people’s branded kit. In Peter’s words: “We know how hard cycling can be,…
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POC was founded in 2005 in Sweden. They are a leading manufacturer of helmets, eyewear, and cycling apparel (as well as safety equipment and clothing for snow sports). They started the brand with a clear mission “Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.” Thanks to their…
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Maloja, a trailblazer in the world of outdoor and cycling apparel, captures the essence of adventure with its unique blend of style and performance. Originating from the picturesque landscapes of Germany, Maloja is synonymous with creativity, quality, and a passion for the outdoors. Their collections, inspired by nature and the spirit of exploration, feature innovative…
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Woolistic revives the classic charm of cycling with its merino wool jerseys. Their products blend traditional styles with modern functionality, offering both comfort and performance. Known for their high-quality wool and timeless designs, Woolistic’s jerseys are a nod to cycling’s rich heritage. The brand is a favorite among cyclists who appreciate natural fibers and vintage…
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Sugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties. Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and…
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Löffler emerges as a beacon of Austrian innovation in the cycling and outdoor apparel arena. With a philosophy deeply rooted in exceptional quality and eco-conscious production, Löffler crafts its gear using premium materials and cutting-edge techniques right in the heart of Europe. By controlling the entire production process in-house, from fabric creation to final stitching,…
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iXS is a Swiss brand known for mountain bike and motocross gear. Their products, including protective gear, helmets, and apparel, are designed for high performance and safety, catering to extreme sports enthusiasts. With a focus on quality craftsmanship and cutting-edge technology, iXS designs its apparel to meet the demands of both professional athletes and weekend…
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Funkier injects a refreshing dose of personality into the cycling apparel scene, offering a range of garments that exude style and functionality in equal measure. This brand doesn’t just cater to riders; it celebrates them, with designs that reflect the vibrancy and diversity of cycling culture. From sleek jerseys to versatile shorts, Funkier’s apparel is…
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Mons Royale stands as a vanguard in the fusion of style and performance in the world of outdoor and action sports apparel. Hailing from the adventurous landscapes of New Zealand, Mons Royale is distinguished by its commitment to using high-quality merino wool, ensuring both sustainability and superior comfort. Their philosophy, “Nature’s technology wrapped in striking…
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