Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
Bontrager cycling clothing and components—jerseys, shorts and accessories for every ride. Explore the range.
View
Fat Lad at the Back (FLAB)—performance cycling kit in real men’s and women’s sizes. Made in Italy; explore sizes.
View
Velocio sustainable performance cycling apparel—design-first kit made in Italy with eco-conscious fabrics.
View
Giant cycling jerseys, shorts and accessories—performance wear from the world’s largest bike brand.
View
RedWhite bib shorts from Singapore—ultra-distance comfort pioneered on brutal 200 km rides. Explore The BIB.
View
De Marchi Italian cycling clothing since 1946—heritage merino and modern performance kit. Explore and buy.
View
Alpinestars MTB and cycling protection—jerseys, shorts and gloves with racing heritage. Explore the range.
View
Mons Royale merino cycling and base layers from New Zealand—natural performance with bold design.
View
45NRTH winter cycling boots, gloves and apparel for sub-zero rides. Explore cold-weather kit and where to buy.
ViewDiscounts, vouchers, free kit and other good things!