Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
Chrome Industries is a bike clothing and accessories brand based in the United States. Established in 1995, the brand is known for its durable and functional products that are designed to withstand the demands of city cycling. Chrome Industries offers a range of products, including backpacks, messenger bags, shoes, and apparel, all of which are…
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BTwin, the cycling brand of Decathlon, offers a wide range of affordable cycling products. Their gear is designed for everyday cyclists, with a focus on durability and practicality. Ideal for beginners or those cycling on a budget, BTwin provides everything from bikes to apparel. Their products are known for their reliable quality and accessible pricing.
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Giant, the world-renowned bicycle manufacturer, also offers a range of cycling clothing and accessories. Their apparel, designed for performance and comfort, includes jerseys, shorts, and gloves, catering to all levels of cyclists. What sets Giant apart is its deep understanding of cyclists’ needs, reflected in the quality craftsmanship and thoughtful features found in every piece…
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Brothers Martin and Peter Velits are professional cyclists who’ve competed in the world’s biggest road races, including the Tour de France and many Classics. They founded Isadore Apparel to make the kind of kit they’d always wanted to wear, after years wearing other people’s branded kit. In Peter’s words: “We know how hard cycling can be,…
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Ground Effect, based in New Zealand, specializes in durable and functional cycling gear. Their range, including jerseys, shorts, and jackets, is designed for comfort and performance, with a focus on mountain and adventure biking. This brand creates gear that thrives in challenging conditions while minimizing its environmental impact. From waterproof jackets to durable shorts, Ground…
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In 1969, L. Gore & Associates invented Gore-Tex, a game-changing performance fabric still used by many leading brands for outdoor wear. In 1985, L. Gore & Associates started experimenting with waterproof, windproof and breathable bike clothing. They didn’t look back. Now Gore Bike Wear is one of the biggest and most trusted names when it…
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Primal is an American brand that’s all about affordable, accessible fun. They offer a huge range of kit – from on-the-bike performance to off-the-bike casual – all with their signature splashes of colour and personality. With some brands it can feel like you’re paying that little bit extra for visual flair. Not so with Primal….
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45NRTH is a specialized brand renowned for its dedication to cold-weather cycling gear, particularly designed for extreme winter conditions. Their products, which include winter boots, gloves, and outerwear, are engineered for extreme endurance and comfort in sub-zero temperatures, making them ideal for winter cycling enthusiasts. Emphasizing functionality and durability, 45NRTH caters to winter cycling enthusiasts…
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Altura offers a wide range of innovative and functional cycling wear. The brand is known for its commitment to comfort, durability, and performance, catering to both road cyclists and mountain bikers. With a focus on creating products that enhance the riding experience in all weather conditions, Altura offers everything from waterproof jackets and thermal jerseys…
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