Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
45NRTH winter cycling boots, gloves and apparel for sub-zero rides. Explore cold-weather kit and where to buy.
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SUGOi Canadian cycling and running apparel—breathable road and MTB kit since 1987. Explore styles.
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Mons Royale merino cycling and base layers from New Zealand—natural performance with bold design.
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Odlo Norwegian thermal and cycling base layers—four-season outdoor performance since 1946. Explore kit.
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Ground Effect NZ adventure cycling gear—hard-wearing MTB jerseys and jackets for tough off-road conditions.
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Bellwether cycling apparel since 1973—comfort-focused jerseys and shorts for everyday riders. Explore the brand.
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Velocio sustainable performance cycling apparel—design-first kit made in Italy with eco-conscious fabrics.
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Woolistic merino wool cycling jerseys from Switzerland—heritage style with modern comfort. Explore the range.
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Chrome Industries urban cycling bags, shoes and apparel—built tough for city riding since 1995. Explore gear.
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