Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
Odlo, hailing from the snowy landscapes of Norway, brings a pioneering spirit to the world of outdoor and thermal wear. With a motto that champions “Innovation for every season,” Odlo is dedicated to enhancing the outdoor experience through high-quality, technically advanced fabrics designed to keep adventurers warm, dry, and comfortable, regardless of the weather. They…
ViewIn 1969, L. Gore & Associates invented Gore-Tex, a game-changing performance fabric still used by many leading brands for outdoor wear. In 1985, L. Gore & Associates started experimenting with waterproof, windproof and breathable bike clothing. They didn’t look back. Now Gore Bike Wear is one of the biggest and most trusted names when it…
ViewMaloja, a trailblazer in the world of outdoor and cycling apparel, captures the essence of adventure with its unique blend of style and performance. Originating from the picturesque landscapes of Germany, Maloja is synonymous with creativity, quality, and a passion for the outdoors. Their collections, inspired by nature and the spirit of exploration, feature innovative…
ViewGiant, the world-renowned bicycle manufacturer, also offers a range of cycling clothing and accessories. Their apparel, designed for performance and comfort, includes jerseys, shorts, and gloves, catering to all levels of cyclists. What sets Giant apart is its deep understanding of cyclists’ needs, reflected in the quality craftsmanship and thoughtful features found in every piece…
ViewMadison started out as a small bicycle shop in 70s London to become one of the leading names in the UK bike industry. Over the years the brand has developed its philosophy of ‘Cycle Everywhere’. Under this banner, it’s clothing arm offers something for every type of cyclist – from commuters and first-time sportive riders…
ViewChrome Industries is a bike clothing and accessories brand based in the United States. Established in 1995, the brand is known for its durable and functional products that are designed to withstand the demands of city cycling. Chrome Industries offers a range of products, including backpacks, messenger bags, shoes, and apparel, all of which are…
ViewDe Marchi is one of the world’s oldest cycling clothing brands and their passion for heritage shows in the design of their products. Founded just a few months after world war II in 1946, by Emilio De Marchi. The brand became famous for using merino wool to make cycling jerseys and shorts. De Marchi is…
ViewPrimal is an American brand that’s all about affordable, accessible fun. They offer a huge range of kit – from on-the-bike performance to off-the-bike casual – all with their signature splashes of colour and personality. With some brands it can feel like you’re paying that little bit extra for visual flair. Not so with Primal….
ViewJapan, 1964: Hiro Shimizu was racing bikes for the Japanese national team. By chance, at the Asian Championships he got to ride in a special Italian-made nylon jersey – different from the cotton jerseys of his teammates. Hiro’s father – Kinji – worked in the clothing industry. He became fascinated by this new style of…
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