Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
Primal Wear colorful American cycling kit—affordable jerseys and bib shorts for every type of rider.
View
Ground Effect NZ adventure cycling gear—hard-wearing MTB jerseys and jackets for tough off-road conditions.
View
Mons Royale merino cycling and base layers from New Zealand—natural performance with bold design.
View
Woolistic merino wool cycling jerseys from Switzerland—heritage style with modern comfort. Explore the range.
View
Löffler Austrian cycling and outdoor apparel—eco-conscious, in-house production since 1947. Explore the range.
View
Odlo Norwegian thermal and cycling base layers—four-season outdoor performance since 1946. Explore kit.
View
Giordana Cycling—American brand, Italian-made premium road apparel for racers and everyday athletes.
View
Altura UK cycling jackets, jerseys and accessories for road and MTB in all weather. See styles and where to buy.
View
Bellwether cycling apparel since 1973—comfort-focused jerseys and shorts for everyday riders. Explore the brand.
ViewDiscounts, vouchers, free kit and other good things!