Comfort

Brothers Martin and Peter Velits are professional cyclists who’ve competed in the world’s biggest road races, including the Tour de France and many Classics. They founded Isadore Apparel to make the kind of kit they’d always wanted to wear, after years wearing other people’s branded kit. In Peter’s words: “We know how hard cycling can be,…

Established in 1979, with the sole purpose of crafting the best cycling clothing on the market. Giordana Cycling was born in America and made in Italy. In the founder’s words, “it’s the best of both worlds”! Their cycling clothing combines Italian craftsmanship and style. It is a premium brand with the performance to more than…

Nalini was founded by Vincenzo and Claudio Mantovani in 1964. Their focus was on the quality and innovation of the first man-made fibres. They embraced advancing technologies for creating new fabrics and printing their designs on them while using cutting edge treatments. They became a big player in the cycling world when Nalini sponsored professional…

Bontrager has been on an interesting journey. In the 80s Keith Bontrager, a former motorcycle racer, made his name designing and building cutting edge mountain bikes. In 1995, the Trek Bicycle Corporation acquired Bontrager Cycles and kept Keith on as president. Keith continued to innovate at Trek – focusing mainly on Bontrager-branded bike components. Nowadays,…

In 2012, British entrepreneur Nick Hussey set about creating bike kit to challenge the snobbery and cliqueness from some parts of the cycling industry. The result is Vulpine: a fresh, fun and accessible brand that ‘looks beautiful and works superbly’ – both on and off the bike. Vulpine is instantly recognisable thanks to its designs…

Fat Lad At The Back (FLAB) was founded by self-proclaimed ‘fat lad’ Richard Bye after he saw a gap in the market for quality cycling gear in real men’s and women’s sizes. Manufactured by a family-run company in Italy, FLAB’s kit is designed to flatter the physique of ‘Mr or Mrs Average’. It has given confidence…

Japan, 1964: Hiro Shimizu was racing bikes for the Japanese national team. By chance, at the Asian Championships he got to ride in a special Italian-made nylon jersey – different from the cotton jerseys of his teammates. Hiro’s father – Kinji – worked in the clothing industry. He became fascinated by this new style of…

Madison started out as a small bicycle shop in 70s London to become one of the leading names in the UK bike industry. Over the years the brand has developed its philosophy of ‘Cycle Everywhere’. Under this banner, it’s clothing arm offers something for every type of cyclist – from commuters and first-time sportive riders…

Primal is an American brand that’s all about affordable, accessible fun. They offer a huge range of kit – from on-the-bike performance to off-the-bike casual – all with their signature splashes of colour and personality. With some brands it can feel like you’re paying that little bit extra for visual flair. Not so with Primal….