Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
Mons Royale stands as a vanguard in the fusion of style and performance in the world of outdoor and action sports apparel. Hailing from the adventurous landscapes of New Zealand, Mons Royale is distinguished by its commitment to using high-quality merino wool, ensuring both sustainability and superior comfort. Their philosophy, “Nature’s technology wrapped in striking…
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Founded in 2014 with a vision that there must be a way to make and develop cycling apparel that is more sustainable. Velocio makes all their clothing from scratch, using their own fabrics and designs. Their design-first approach is at the heart of everything they do. They are coming up with innovative ways of combining…
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45NRTH is a specialized brand renowned for its dedication to cold-weather cycling gear, particularly designed for extreme winter conditions. Their products, which include winter boots, gloves, and outerwear, are engineered for extreme endurance and comfort in sub-zero temperatures, making them ideal for winter cycling enthusiasts. Emphasizing functionality and durability, 45NRTH caters to winter cycling enthusiasts…
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DannyShane focuses on eco-friendly cycling apparel, using sustainable fabrics. Their products, which include jerseys and shorts, stand out for their classic, vintage-inspired designs and commitment to environmental responsibility.
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Löffler emerges as a beacon of Austrian innovation in the cycling and outdoor apparel arena. With a philosophy deeply rooted in exceptional quality and eco-conscious production, Löffler crafts its gear using premium materials and cutting-edge techniques right in the heart of Europe. By controlling the entire production process in-house, from fabric creation to final stitching,…
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iXS is a Swiss brand known for mountain bike and motocross gear. Their products, including protective gear, helmets, and apparel, are designed for high performance and safety, catering to extreme sports enthusiasts. With a focus on quality craftsmanship and cutting-edge technology, iXS designs its apparel to meet the demands of both professional athletes and weekend…
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Chrome Industries is a bike clothing and accessories brand based in the United States. Established in 1995, the brand is known for its durable and functional products that are designed to withstand the demands of city cycling. Chrome Industries offers a range of products, including backpacks, messenger bags, shoes, and apparel, all of which are…
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Primal is an American brand that’s all about affordable, accessible fun. They offer a huge range of kit – from on-the-bike performance to off-the-bike casual – all with their signature splashes of colour and personality. With some brands it can feel like you’re paying that little bit extra for visual flair. Not so with Primal….
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Brothers Martin and Peter Velits are professional cyclists who’ve competed in the world’s biggest road races, including the Tour de France and many Classics. They founded Isadore Apparel to make the kind of kit they’d always wanted to wear, after years wearing other people’s branded kit. In Peter’s words: “We know how hard cycling can be,…
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