POC was founded in 2005 in Sweden. They are a leading manufacturer of helmets, eyewear, and cycling apparel (as well as safety equipment and clothing for snow sports).

They started the brand with a clear mission “Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.” Thanks to their scientific approach, they have ripped up the rule book and helped numerous Olympic athletes, and world champions stay protected while doing what they love.

Fortunately for us, they are not only concerned with helping professional athletes. They offer innovative and stylish cycling helmets and apparel that suits the budget and needs of the everyday cyclist.

Despite POC being a brand that prioritizes safety over aesthetics, their helmets and cycling jerseys do not look out of place on a professional, weekend club rider or cycling commuter.

Check out their range of innovative cycling helmets and find out more about their SPIN technology…

Where to buy

Where to buy POC

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