Some riders are just not cut out to blend into the peloton.
They need to be seen. They need to turn heads.
If you’re more of a peacock than a pack dog, here are the brands you need to know about.
Warning: wild styles ahead. You may want to dim your screen now.
This has to be one of the more unusual brand names in bike clothing. According to founder – Tim – goats like getting off the beaten track, climbing hills and sniffing out coffee (!). Rather like your modern road cyclist. ‘Stolen’ adds a whiff of extra adventure. Tim created the brand to ‘work less and…
ViewGraphic designers – Brent Gale and Ryan Carlson – founded Twin Six in 2004 with one humble ambition: “to change the face of cycling apparel”. Their fresh, energetic designs broke the mould in a market dominated by replica pro kits and licensed apparel. Since then, they’ve stayed at the leading edge of bike fashion. Always…
ViewRosti is an Italian brand established in the Isola Bergamasca region, celebrated for its vibrant and distinctive Italian designs in cycling apparel. Born from a small knitwear workshop initiated by Anna Rosti in 1979, it transformed into a competitive business under her sons, Giovanni and Maurizio, in 1994. The brand specializes in high-quality, custom-made jerseys…
ViewDannyShane focuses on eco-friendly cycling apparel, using sustainable fabrics. Their products, which include jerseys and shorts, stand out for their classic, vintage-inspired designs and commitment to environmental responsibility.
ViewPedla is one of a number of new Australian roadwear brands pushing the envelope when it comes to performance and style. They are a lean, boutique brand operating out of Melbourne who produce limited runs (or seasons) of beautiful cycling couture. In their own words: “kit that looks as good as it performs”. Fabrics are…
ViewAustralian-based Attaquer are breaking all the rules normally associated with cycling apparel. ‘Fearless design’ they call it. All we know is this: cover Italian performance wear with front and back peacock feathers and you’re going to turn heads. Attaquer do a range of kits: wild, limited edition full kits (get ’em early while they last);…
ViewPrimal is an American brand that’s all about affordable, accessible fun. They offer a huge range of kit – from on-the-bike performance to off-the-bike casual – all with their signature splashes of colour and personality. With some brands it can feel like you’re paying that little bit extra for visual flair. Not so with Primal….
ViewCycology stands out with its unique, hand-drawn designs and creative aesthetics. Their apparel, which includes jerseys, bibs, and accessories, is known for its artistic flair and comfortable fit. Focusing on both style and functionality, Cycology’s products are perfect for cyclists who want to make a statement. The brand merges art with cycling, offering eye-catching designs…
ViewBlack Sheep Cycling is one of a bunch of exciting new clothing brands to come out of Australia in the last few years. They’ve made a name for themselves with eye-catching, artistic and limited edition kits. As their name suggests, they want their riders to stand out from the crowd, so these seasonal kits are…
ViewDiscounts, vouchers, free kit and other good things!