Some riders are just not cut out to blend into the peloton.
They need to be seen. They need to turn heads.
If you’re more of a peacock than a pack dog, here are the brands you need to know about.
Warning: wild styles ahead. You may want to dim your screen now.
The Pedla boutique Australian roadwear—limited-season couture-level cycling kit from Melbourne.
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Morvelo UK cycling clothing—fashion-forward kits for road, gravel and adventure. Explore styles and buy.
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Milltag UK custom cycling kit—artist collaborations and ethical manufacturing (brand closed 2023). History and links.
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Black Sheep Cycling—limited-edition artistic kits from Australia plus everyday essentials. Explore and buy.
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DannyShane eco-friendly cycling apparel—sustainable fabrics and vintage-inspired jerseys. Discover the brand.
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Rosti Italian cycling jerseys—bold custom graphics and premium fabrics from Bergamo since 1979.
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Twin Six cycling apparel—graphic-design-led kits breaking the pro-replica mold since 2004. Explore styles.
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Primal Wear colorful American cycling kit—affordable jerseys and bib shorts for every type of rider.
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Lumiere cycling kit from Melbourne—striking designs and race-fit apparel with design-led aesthetics.
ViewDiscounts, vouchers, free kit and other good things!