Some riders are just not cut out to blend into the peloton.
They need to be seen. They need to turn heads.
If you’re more of a peacock than a pack dog, here are the brands you need to know about.
Warning: wild styles ahead. You may want to dim your screen now.
Stolen Goat UK cycling kit—colorful, adventure-minded apparel for riders who work less and ride more.
View
Betty Designs women’s cycling wear—vivid patterns and performance fit for riders who stand out. See styles.
View
Cycology cycling wear—hand-drawn designs on jerseys, bibs and accessories. Artistic kit with performance fit.
View
Morvelo UK cycling clothing—fashion-forward kits for road, gravel and adventure. Explore styles and buy.
View
The Pedla boutique Australian roadwear—limited-season couture-level cycling kit from Melbourne.
View
DannyShane eco-friendly cycling apparel—sustainable fabrics and vintage-inspired jerseys. Discover the brand.
View
Primal Wear colorful American cycling kit—affordable jerseys and bib shorts for every type of rider.
View
Tenspeed Hero bold American cycling kits—playful patterns with serious performance fit. Explore designs.
View
Milltag UK custom cycling kit—artist collaborations and ethical manufacturing (brand closed 2023). History and links.
ViewDiscounts, vouchers, free kit and other good things!