Some riders are just not cut out to blend into the peloton.
They need to be seen. They need to turn heads.
If you’re more of a peacock than a pack dog, here are the brands you need to know about.
Warning: wild styles ahead. You may want to dim your screen now.
Lumiere cycling kit from Melbourne—striking designs and race-fit apparel with design-led aesthetics.
View
The Pedla boutique Australian roadwear—limited-season couture-level cycling kit from Melbourne.
View
Cycology cycling wear—hand-drawn designs on jerseys, bibs and accessories. Artistic kit with performance fit.
View
Rosti Italian cycling jerseys—bold custom graphics and premium fabrics from Bergamo since 1979.
View
Black Sheep Cycling—limited-edition artistic kits from Australia plus everyday essentials. Explore and buy.
View
Primal Wear colorful American cycling kit—affordable jerseys and bib shorts for every type of rider.
View
Betty Designs women’s cycling wear—vivid patterns and performance fit for riders who stand out. See styles.
View
Milltag UK custom cycling kit—artist collaborations and ethical manufacturing (brand closed 2023). History and links.
View
Attaquer Australian cycling kit—bold limited editions and Italian-made performance wear. See looks and where to buy.
ViewDiscounts, vouchers, free kit and other good things!