Some riders are just not cut out to blend into the peloton.
They need to be seen. They need to turn heads.
If you’re more of a peacock than a pack dog, here are the brands you need to know about.
Warning: wild styles ahead. You may want to dim your screen now.
Graphic designers – Brent Gale and Ryan Carlson – founded Twin Six in 2004 with one humble ambition: “to change the face of cycling apparel”. Their fresh, energetic designs broke the mould in a market dominated by replica pro kits and licensed apparel. Since then, they’ve stayed at the leading edge of bike fashion. Always…
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UK-based Morvelo design for every kind of cyclist – and they make some of the coolest kits around. Founders Oli and Dave started out with 25+ years’ racing experience, £500 and a box of T-Shirts. Now Morvelo is one of the ‘go to’ brands for fashion-conscious riders. In their own words: “The Morvelo philosophy isn’t…
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Black Sheep Cycling is one of a bunch of exciting new clothing brands to come out of Australia in the last few years. They’ve made a name for themselves with eye-catching, artistic and limited edition kits. As their name suggests, they want their riders to stand out from the crowd, so these seasonal kits are…
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Australian-based Attaquer are breaking all the rules normally associated with cycling apparel. ‘Fearless design’ they call it. All we know is this: cover Italian performance wear with front and back peacock feathers and you’re going to turn heads. Attaquer do a range of kits: wild, limited edition full kits (get ’em early while they last);…
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Rosti is an Italian brand established in the Isola Bergamasca region, celebrated for its vibrant and distinctive Italian designs in cycling apparel. Born from a small knitwear workshop initiated by Anna Rosti in 1979, it transformed into a competitive business under her sons, Giovanni and Maurizio, in 1994. The brand specializes in high-quality, custom-made jerseys…
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Pedla is one of a number of new Australian roadwear brands pushing the envelope when it comes to performance and style. They are a lean, boutique brand operating out of Melbourne who produce limited runs (or seasons) of beautiful cycling couture. In their own words: “kit that looks as good as it performs”. Fabrics are…
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Betty Designs brings a vibrant and bold edge to women’s cycling apparel, blending high performance with standout style. The brand is a celebration of female strength and empowerment on two wheels, offering designs that are both eye-catching and unapologetically feminine. Founded by designer Kristin Mayer, Betty Designs challenges the status quo with its unique patterns,…
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Update: In January 2023 the company closed down their operation. UK-based Milltag was best known for high-quality custom kits and exciting design collaborations with top artists from around the world. They’ve created bespoke kits for bands, clubs, charities, events. But a lot of the good stuff was also available to buy in their online store….
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Instantly recognisable, thanks to their vivacious kits, Tenspeed Hero takes a lighthearted approach to design. Their brazen approach to pattern and colour means you’ll be turning heads all ride long. There are funky designs a-plenty, but it’s not all fun and good times. They’re very serious about a few things: a) maintaining a performance edge…
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