Some riders are just not cut out to blend into the peloton.
They need to be seen. They need to turn heads.
If you’re more of a peacock than a pack dog, here are the brands you need to know about.
Warning: wild styles ahead. You may want to dim your screen now.
The Pedla boutique Australian roadwear—limited-season couture-level cycling kit from Melbourne.
View
Tenspeed Hero bold American cycling kits—playful patterns with serious performance fit. Explore designs.
View
Primal Wear colorful American cycling kit—affordable jerseys and bib shorts for every type of rider.
View
Stolen Goat UK cycling kit—colorful, adventure-minded apparel for riders who work less and ride more.
View
Rosti Italian cycling jerseys—bold custom graphics and premium fabrics from Bergamo since 1979.
View
Milltag UK custom cycling kit—artist collaborations and ethical manufacturing (brand closed 2023). History and links.
View
Morvelo UK cycling clothing—fashion-forward kits for road, gravel and adventure. Explore styles and buy.
View
Attaquer Australian cycling kit—bold limited editions and Italian-made performance wear. See looks and where to buy.
View
Lumiere cycling kit from Melbourne—striking designs and race-fit apparel with design-led aesthetics.
ViewDiscounts, vouchers, free kit and other good things!