Some riders are just not cut out to blend into the peloton.
They need to be seen. They need to turn heads.
If you’re more of a peacock than a pack dog, here are the brands you need to know about.
Warning: wild styles ahead. You may want to dim your screen now.
Morvelo UK cycling clothing—fashion-forward kits for road, gravel and adventure. Explore styles and buy.
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Betty Designs women’s cycling wear—vivid patterns and performance fit for riders who stand out. See styles.
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Primal Wear colorful American cycling kit—affordable jerseys and bib shorts for every type of rider.
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Black Sheep Cycling—limited-edition artistic kits from Australia plus everyday essentials. Explore and buy.
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Lumiere cycling kit from Melbourne—striking designs and race-fit apparel with design-led aesthetics.
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Stolen Goat UK cycling kit—colorful, adventure-minded apparel for riders who work less and ride more.
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Cycology cycling wear—hand-drawn designs on jerseys, bibs and accessories. Artistic kit with performance fit.
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Tenspeed Hero bold American cycling kits—playful patterns with serious performance fit. Explore designs.
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The Pedla boutique Australian roadwear—limited-season couture-level cycling kit from Melbourne.
ViewDiscounts, vouchers, free kit and other good things!