Style’s a subjective thing, but some brands clearly know the fashion game.
Look no further if you’re the kind of rider who’s Instagraming your kit combos before hitting the road.
These brands show what happens when fashion designers get into bikes
and start obsessing about whether their socks match their gloves…
Morvelo UK cycling clothing—fashion-forward kits for road, gravel and adventure. Explore styles and buy.
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Mons Royale merino cycling and base layers from New Zealand—natural performance with bold design.
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Ornot minimal California cycling apparel—understated design, ethically made kit for fun-first riding.
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Velotec custom cycling and triathlon wear from Ireland—Italian-made racewear founded by pro cyclist Padraic Quinn.
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Milltag UK custom cycling kit—artist collaborations and ethical manufacturing (brand closed 2023). History and links.
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Café du Cycliste French road cycling style from Nice—tailored tech, Breton stripes and where to buy.
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Betty Designs women’s cycling wear—vivid patterns and performance fit for riders who stand out. See styles.
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Woolistic merino wool cycling jerseys from Switzerland—heritage style with modern comfort. Explore the range.
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Fox Racing MTB clothing—bold designs and durable jerseys, shorts and gloves for aggressive trail riding.
ViewDiscounts, vouchers, free kit and other good things!