Style’s a subjective thing, but some brands clearly know the fashion game.
Look no further if you’re the kind of rider who’s Instagraming your kit combos before hitting the road.
These brands show what happens when fashion designers get into bikes
and start obsessing about whether their socks match their gloves…
In 2003 visual artist Dustin Klein took elements of San Francisco’s bike messenger culture as the inspiration for a complete collection of performance cycling kit. Cadence was born. This is good-looking, high performance gear. Over 13 years, Cadence has diversified to cater for all kinds of cycling: road, dirt, commuting, touring. And they also have…
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In 2012, British entrepreneur Nick Hussey set about creating bike kit to challenge the snobbery and cliqueness from some parts of the cycling industry. The result is Vulpine: a fresh, fun and accessible brand that ‘looks beautiful and works superbly’ – both on and off the bike. Vulpine is instantly recognisable thanks to its designs…
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In early 2015, Lumiere founders Matt and Joe, set themselves a challenge: if they could create kit they were proud of, kit they’d love to ride in, they’d release it for sale to the public. Luckily for us, they succeeded. The first thing you notice about Lumiere is the striking design. This isn’t the work…
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dhb is the cycling own-brand label of wiggle.com – the giant online UK sports retailer. They are an affordable and stylish option for road cyclists, always well-stocked and with a strong line of products for women as well as men. dhb has separate lines for commuters, racers and long-distance riders.
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Created and designed in Melbourne Australia, and distributed through select cycling stores, MAAP produce premium cycling apparel for men and women who appreciate quality, design and art. MAAP’s philosophy is all about creating cycling staples with longevity; combining timeless style with premium quality and performance fabrics. Their products are proven on the road, in real…
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Sugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties. Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and…
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Chapeau! is a bike clothing brand for the people. Think unpretentious and down to earth – with a touch of class and a dash of British cheekiness. Their kit is designed to look good, work hard but not break the bank. They want people to ask nice questions about your kit as you queue for…
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7mesh was formed by a three industrious Canadians, Calum Davidson, Tyler Jordan and Ian Martin in 2013. Their vision was to create innovative and technical clothing for both roadies and mountain bikers. With their experience in the technical outdoor clothing industry, the Squamish locals had the idea of providing cyclists with clothing perfect for the…
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