Style’s a subjective thing, but some brands clearly know the fashion game.
Look no further if you’re the kind of rider who’s Instagraming your kit combos before hitting the road.
These brands show what happens when fashion designers get into bikes
and start obsessing about whether their socks match their gloves…
LA PASSIONE is an exciting new Italian bike clothing company. They stand for high quality, well-designed, Italian-made cycling kit – at a price everyone can afford. They use the same high-end factories and materials as other performance brands, but do not sell through retailers, which keeps the price down. La Passione is a brand for those who want…
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Italian company Campagnolo is famed for building drivetrains and wheels for road bikes since the 1930s. They are involved in sponsoring and providing equipment to many professional cyclists and cycling teams all over the world. In 2018 they released their range of specialist road cycling clothes, that combine technological innovation with Italian style. The design…
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UK-based Morvelo design for every kind of cyclist – and they make some of the coolest kits around. Founders Oli and Dave started out with 25+ years’ racing experience, £500 and a box of T-Shirts. Now Morvelo is one of the ‘go to’ brands for fashion-conscious riders. In their own words: “The Morvelo philosophy isn’t…
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Sugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties. Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and…
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Instantly recognisable, thanks to their vivacious kits, Tenspeed Hero takes a lighthearted approach to design. Their brazen approach to pattern and colour means you’ll be turning heads all ride long. There are funky designs a-plenty, but it’s not all fun and good times. They’re very serious about a few things: a) maintaining a performance edge…
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Chapeau! is a bike clothing brand for the people. Think unpretentious and down to earth – with a touch of class and a dash of British cheekiness. Their kit is designed to look good, work hard but not break the bank. They want people to ask nice questions about your kit as you queue for…
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This has to be one of the more unusual brand names in bike clothing. According to founder – Tim – goats like getting off the beaten track, climbing hills and sniffing out coffee (!). Rather like your modern road cyclist. ‘Stolen’ adds a whiff of extra adventure. Tim created the brand to ‘work less and…
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In early 2015, Lumiere founders Matt and Joe, set themselves a challenge: if they could create kit they were proud of, kit they’d love to ride in, they’d release it for sale to the public. Luckily for us, they succeeded. The first thing you notice about Lumiere is the striking design. This isn’t the work…
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Graphic designers – Brent Gale and Ryan Carlson – founded Twin Six in 2004 with one humble ambition: “to change the face of cycling apparel”. Their fresh, energetic designs broke the mould in a market dominated by replica pro kits and licensed apparel. Since then, they’ve stayed at the leading edge of bike fashion. Always…
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