Style’s a subjective thing, but some brands clearly know the fashion game.
Look no further if you’re the kind of rider who’s Instagraming your kit combos before hitting the road.
These brands show what happens when fashion designers get into bikes
and start obsessing about whether their socks match their gloves…
7mesh was formed by a three industrious Canadians, Calum Davidson, Tyler Jordan and Ian Martin in 2013. Their vision was to create innovative and technical clothing for both roadies and mountain bikers. With their experience in the technical outdoor clothing industry, the Squamish locals had the idea of providing cyclists with clothing perfect for the…
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UK-based Morvelo design for every kind of cyclist – and they make some of the coolest kits around. Founders Oli and Dave started out with 25+ years’ racing experience, £500 and a box of T-Shirts. Now Morvelo is one of the ‘go to’ brands for fashion-conscious riders. In their own words: “The Morvelo philosophy isn’t…
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In 2003 visual artist Dustin Klein took elements of San Francisco’s bike messenger culture as the inspiration for a complete collection of performance cycling kit. Cadence was born. This is good-looking, high performance gear. Over 13 years, Cadence has diversified to cater for all kinds of cycling: road, dirt, commuting, touring. And they also have…
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Black Sheep Cycling is one of a bunch of exciting new clothing brands to come out of Australia in the last few years. They’ve made a name for themselves with eye-catching, artistic and limited edition kits. As their name suggests, they want their riders to stand out from the crowd, so these seasonal kits are…
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In 2012, British entrepreneur Nick Hussey set about creating bike kit to challenge the snobbery and cliqueness from some parts of the cycling industry. The result is Vulpine: a fresh, fun and accessible brand that ‘looks beautiful and works superbly’ – both on and off the bike. Vulpine is instantly recognisable thanks to its designs…
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Rapha is a London-based clothing company that needs little introduction. It epitomises the style, culture and attitude of contemporary road biking. In 12 years, Rapha hasn’t wavered from its core vision: to design without compromise for the most discerning of riders. Offering a vast catalogue of high-performance cycling apparel for men and women, Rapha has become instantly recognisable thanks to…
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Brothers Martin and Peter Velits are professional cyclists who’ve competed in the world’s biggest road races, including the Tour de France and many Classics. They founded Isadore Apparel to make the kind of kit they’d always wanted to wear, after years wearing other people’s branded kit. In Peter’s words: “We know how hard cycling can be,…
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Created and designed in Melbourne Australia, and distributed through select cycling stores, MAAP produce premium cycling apparel for men and women who appreciate quality, design and art. MAAP’s philosophy is all about creating cycling staples with longevity; combining timeless style with premium quality and performance fabrics. Their products are proven on the road, in real…
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Sugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties. Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and…
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