BACK

Stylish

Style’s a subjective thing, but some brands clearly know the fashion game.
Look no further if you’re the kind of rider who’s Instagraming your kit combos before hitting the road.
These brands show what happens when fashion designers get into bikes
and start obsessing about whether their socks match their gloves…

Morvelo cycling kit - featured

Morvelo

UK-based Morvelo design for every kind of cyclist – and they make some of the coolest kits around. Founders Oli and Dave started out with 25+ years’ racing experience, £500 and a box of T-Shirts. Now Morvelo is one of the ‘go to’ brands for fashion-conscious riders. In their own words: “The Morvelo philosophy isn’t…

View

MAAP

Created and designed in Melbourne Australia, and distributed through select cycling stores, MAAP produce premium cycling apparel for men and women who appreciate quality, design and art. MAAP’s philosophy is all about creating cycling staples with longevity; combining timeless style with premium quality and performance fabrics. Their products are proven on the road, in real…

View

SUGOi

Sugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties. Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and…

View
7mesh featured

7mesh

7mesh was formed by a three industrious Canadians, Calum Davidson, Tyler Jordan and Ian Martin in 2013. Their vision was to create innovative and technical clothing for both roadies and mountain bikers. With their experience in the technical outdoor clothing industry, the Squamish locals had the idea of providing cyclists with clothing perfect for the…

View
pedal-mafia-

Pedal mafia

Pedal Mafia is a cycling clothing brand run by cyclists founded in 2014 in Perth, Western Australia. From their humble beginnings in a coastal garage to a globally recognized brand helping people fall in love with cycling. Founded on the belief that the stigma of cycling not being cool needed to change, the founders have…

View

Attaquer

Australian-based Attaquer are breaking all the rules normally associated with cycling apparel. ‘Fearless design’ they call it. All we know is this: cover Italian performance wear with front and back peacock feathers and you’re going to turn heads. Attaquer do a range of kits: wild, limited edition full kits (get ’em early while they last);…

View
Stolen Goat cycling kit - Featured Image

Stolen Goat

This has to be one of the more unusual brand names in bike clothing. According to founder – Tim – goats like getting off the beaten track, climbing hills and sniffing out coffee (!). Rather like your modern road cyclist. ‘Stolen’ adds a whiff of extra adventure. Tim created the brand to ‘work less and…

View

dhb

dhb is the cycling own-brand label of wiggle.com – the giant online UK sports retailer. They are an affordable and stylish option for road cyclists, always well-stocked and with a strong line of products for women as well as men. dhb has separate lines for commuters, racers and long-distance riders.  

View

Twin Six

Graphic designers – Brent Gale and Ryan Carlson – founded Twin Six in 2004 with one humble ambition: “to change the face of cycling apparel”. Their fresh, energetic designs broke the mould in a market dominated by replica pro kits and licensed apparel. Since then, they’ve stayed at the leading edge of bike fashion. Always…

View

Help us improve! Give us feedback.

Join us!

Discounts, vouchers, free kit and other good things!