Style’s a subjective thing, but some brands clearly know the fashion game.
Look no further if you’re the kind of rider who’s Instagraming your kit combos before hitting the road.
These brands show what happens when fashion designers get into bikes
and start obsessing about whether their socks match their gloves…
Brothers Martin and Peter Velits are professional cyclists who’ve competed in the world’s biggest road races, including the Tour de France and many Classics. They founded Isadore Apparel to make the kind of kit they’d always wanted to wear, after years wearing other people’s branded kit. In Peter’s words: “We know how hard cycling can be,…
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Graphic designers – Brent Gale and Ryan Carlson – founded Twin Six in 2004 with one humble ambition: “to change the face of cycling apparel”. Their fresh, energetic designs broke the mould in a market dominated by replica pro kits and licensed apparel. Since then, they’ve stayed at the leading edge of bike fashion. Always…
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Alpinestars is renowned for their high-quality protective cycling gear, including jerseys, shorts, and gloves. This brand has a rich history in motorcycle racing and has successfully expanded into mountain biking, showcasing a wide assortment of products that skillfully merge performance with modern style. Notable for its pioneering spirit in safety technology and ergonomic design, Alpinestars…
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Chrome Industries is a bike clothing and accessories brand based in the United States. Established in 1995, the brand is known for its durable and functional products that are designed to withstand the demands of city cycling. Chrome Industries offers a range of products, including backpacks, messenger bags, shoes, and apparel, all of which are…
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UK-based Morvelo design for every kind of cyclist – and they make some of the coolest kits around. Founders Oli and Dave started out with 25+ years’ racing experience, £500 and a box of T-Shirts. Now Morvelo is one of the ‘go to’ brands for fashion-conscious riders. In their own words: “The Morvelo philosophy isn’t…
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Pedla is one of a number of new Australian roadwear brands pushing the envelope when it comes to performance and style. They are a lean, boutique brand operating out of Melbourne who produce limited runs (or seasons) of beautiful cycling couture. In their own words: “kit that looks as good as it performs”. Fabrics are…
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Atout offers a unique blend of cycling apparel that combines style, comfort, and performance. Their products, ranging from jerseys to bib shorts and accessories, are designed and manufactured in the European Union, ensuring high-quality craftsmanship. Catering to a global audience, Atout provides worldwide shipping, making their distinct and functional cycling gear accessible to riders around…
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dhb is the cycling own-brand label of wiggle.com – the giant online UK sports retailer. They are an affordable and stylish option for road cyclists, always well-stocked and with a strong line of products for women as well as men. dhb has separate lines for commuters, racers and long-distance riders.
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LA PASSIONE is an exciting new Italian bike clothing company. They stand for high quality, well-designed, Italian-made cycling kit – at a price everyone can afford. They use the same high-end factories and materials as other performance brands, but do not sell through retailers, which keeps the price down. La Passione is a brand for those who want…
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