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Stylish

Style’s a subjective thing, but some brands clearly know the fashion game.
Look no further if you’re the kind of rider who’s Instagraming your kit combos before hitting the road.
These brands show what happens when fashion designers get into bikes
and start obsessing about whether their socks match their gloves…

Twin Six

Graphic designers – Brent Gale and Ryan Carlson – founded Twin Six in 2004 with one humble ambition: “to change the face of cycling apparel”. Their fresh, energetic designs broke the mould in a market dominated by replica pro kits and licensed apparel. Since then, they’ve stayed at the leading edge of bike fashion. Always…

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Lumiere cycling kit - featured

Lumiere

In early 2015, Lumiere founders Matt and Joe, set themselves a challenge: if they could create kit they were proud of, kit they’d love to ride in, they’d release it for sale to the public. Luckily for us, they succeeded. The first thing you notice about Lumiere is the striking design. This isn’t the work…

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Mavic

Mavic

Mavic, a name synonymous with the rich heritage of French cycling innovation, has long been at the forefront of technological advancements and design in the cycling world. With roots deeply embedded in the heart of the Alps, Mavic is celebrated for its high-quality, durable, and performance-oriented gear and accessories. Their mantra, “Endurance meets precision. Heritage…

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Vulpine

In 2012, British entrepreneur Nick Hussey set about creating bike kit to challenge the snobbery and cliqueness from some parts of the cycling industry. The result is Vulpine: a fresh, fun and accessible brand that ‘looks beautiful and works superbly’ – both on and off the bike. Vulpine is instantly recognisable thanks to its designs…

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Maloja

Maloja

Maloja, a trailblazer in the world of outdoor and cycling apparel, captures the essence of adventure with its unique blend of style and performance. Originating from the picturesque landscapes of Germany, Maloja is synonymous with creativity, quality, and a passion for the outdoors. Their collections, inspired by nature and the spirit of exploration, feature innovative…

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Woolistic

Woolistic

Woolistic revives the classic charm of cycling with its merino wool jerseys. Their products blend traditional styles with modern functionality, offering both comfort and performance. Known for their high-quality wool and timeless designs, Woolistic’s jerseys are a nod to cycling’s rich heritage. The brand is a favorite among cyclists who appreciate natural fibers and vintage…

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Morvelo cycling kit - featured

Morvelo

UK-based Morvelo design for every kind of cyclist – and they make some of the coolest kits around. Founders Oli and Dave started out with 25+ years’ racing experience, £500 and a box of T-Shirts. Now Morvelo is one of the ‘go to’ brands for fashion-conscious riders. In their own words: “The Morvelo philosophy isn’t…

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100percent

100%

100% specializes in high-performance cycling gear, known for their premium eyewear, gloves, and sportswear. Their products, geared towards both professional and recreational cyclists, blend innovative technology with bold designs, with a strong focus on quality and durability. The brand is popular in the BMX and mountain biking scenes for its durability and style.

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pedal-mafia-

Pedal mafia

Pedal Mafia is a cycling clothing brand run by cyclists founded in 2014 in Perth, Western Australia. From their humble beginnings in a coastal garage to a globally recognized brand helping people fall in love with cycling. Founded on the belief that the stigma of cycling not being cool needed to change, the founders have…

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