Style’s a subjective thing, but some brands clearly know the fashion game.
Look no further if you’re the kind of rider who’s Instagraming your kit combos before hitting the road.
These brands show what happens when fashion designers get into bikes
and start obsessing about whether their socks match their gloves…
Karpos Italian outdoor and MTB clothing—durable trail kit with sustainable manufacturing. Explore the range.
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Tenspeed Hero bold American cycling kits—playful patterns with serious performance fit. Explore designs.
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Morvelo UK cycling clothing—fashion-forward kits for road, gravel and adventure. Explore styles and buy.
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dhb cycling clothing—affordable road, race and commuter kit from Wiggle’s own brand. Styles, sizing and where to buy.
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La Passione Italian cycling kit—designer-quality jerseys and bibs at direct-to-rider prices. See styles.
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Pedal Mafia Australian cycling clothing—cool, affordable kit designed to make cycling stylish. See the range.
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Milltag UK custom cycling kit—artist collaborations and ethical manufacturing (brand closed 2023). History and links.
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Betty Designs women’s cycling wear—vivid patterns and performance fit for riders who stand out. See styles.
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Ale Italian cycling jerseys and bib shorts—performance fabrics with distinctive style. Price guide and where to buy.
ViewDiscounts, vouchers, free kit and other good things!