Style’s a subjective thing, but some brands clearly know the fashion game.
Look no further if you’re the kind of rider who’s Instagraming your kit combos before hitting the road.
These brands show what happens when fashion designers get into bikes
and start obsessing about whether their socks match their gloves…
SAS have one simple goal: to make performance kit that looks and feels better than anything else you’ve worn before. All their products are manufactured in New York’s garment district in Manhattan, which means they get to personally oversee every stage of design and production. They take a ‘one piece at a time’ approach to…
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UK-based Milltag is best known for high-quality custom kits and exciting design collaborations with top artists from around the world. They’ve created bespoke kits for bands, clubs, charities, events. But a lot of the good stuff is also available to buy in their online store. All their kit is visually arresting and ethically manufactured. But…
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LA PASSIONE is an exciting new Italian bike clothing company. They stand for high quality, well-designed, Italian-made cycling kit – at a price everyone can afford. They use the same high-end factories and materials as other performance brands, but do not sell through retailers, which keeps the price down. La Passione is a brand for those who want…
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Kitsbow is a well-regarded cycling wear brand based in California, established in 2012 with a singular objective of producing the most exceptional cycling gear possible. The brand’s apparel is meticulously crafted with a relentless focus on quality, longevity, and style, using only the finest fabrics and materials. Kitsbow offers a broad range of styles and…
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Brothers Martin and Peter Velits are professional cyclists who’ve competed in the world’s biggest road races, including the Tour de France and many Classics. They founded Isadore Apparel to make the kind of kit they’d always wanted to wear, after years wearing other people’s branded kit. In Peter’s words: “We know how hard cycling can be,…
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Ornot believes you shouldn’t spend a ton of money on bike clothing just to be a rolling billboard for a brand. As they put it: “we try to keep the design in check for minimal coffee line embarrassment.” Ornot’s kit is simple and classy – a brand for the rider who still remembers that cycling…
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Sugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties. Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and…
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Cipolla are designers and merchants of high quality cycling apparel worn at full gas or drinking espressos. Designed in Australia. Made in Italy. Cipolla makes simple elegant cycling clothes with classy design cues. The fabrics are bio-ceramic, bi-elastic, breathable and antistatic. This means that Cipolla cycling clothing is super comfortable and feels great against your…
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7mesh was formed by a three industrious Canadians, Calum Davidson, Tyler Jordan and Ian Martin in 2013. Their vision was to create innovative and technical clothing for both roadies and mountain bikers. With their experience in the technical outdoor clothing industry, the Squamish locals had the idea of providing cyclists with clothing perfect for the…
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