Sugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties.

Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and triathletes of all levels and abilities.

The focus of Sugoi’s efforts is to make cycling and running clothing that has the perfect fit, does not chafe, and is comfortable. It also looks great with cool designs and colors, while helping you stay safe by increasing your visibility.

If you do a lot of riding or running at night, you may want to look at the Zap range. These clothing items look normal during the day, but the millions of micro glass lenses embedded into the fabric reflect car headlamps, virtually making you glow in the dark.

Where to buy

Where to buy SUGOi

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