Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
Sugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties. Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and…
ViewWoolistic revives the classic charm of cycling with its merino wool jerseys. Their products blend traditional styles with modern functionality, offering both comfort and performance. Known for their high-quality wool and timeless designs, Woolistic’s jerseys are a nod to cycling’s rich heritage. The brand is a favorite among cyclists who appreciate natural fibers and vintage…
ViewBellwether stands out in the world of cycling apparel with its blend of tradition and innovation. This brand has been around for decades, quietly earning the respect of cyclists who value both function and form in their gear. What sets Bellwether apart is their attention to detail – whether it’s the strategic placement of a…
ViewNukeproof, a trailblazer in the mountain biking world, epitomizes the fusion of rugged durability and cutting-edge design. Nuke Proof Industries initially launched in the USA in 1990 and experienced a resurgence in 2007 when Northern Irish downhill racer Michael Cowan relaunched the brand in Northern Ireland, infusing it with new energy and focus on mountain…
ViewGround Effect, based in New Zealand, specializes in durable and functional cycling gear. Their range, including jerseys, shorts, and jackets, is designed for comfort and performance, with a focus on mountain and adventure biking. This brand creates gear that thrives in challenging conditions while minimizing its environmental impact. From waterproof jackets to durable shorts, Ground…
ViewPOC was founded in 2005 in Sweden. They are a leading manufacturer of helmets, eyewear, and cycling apparel (as well as safety equipment and clothing for snow sports). They started the brand with a clear mission “Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.” Thanks to their…
ViewFat Lad At The Back (FLAB) was founded by self-proclaimed ‘fat lad’ Richard Bye after he saw a gap in the market for quality cycling gear in real men’s and women’s sizes. Manufactured by a family-run company in Italy, FLAB’s kit is designed to flatter the physique of ‘Mr or Mrs Average’. It has given confidence…
ViewIn 2012, British entrepreneur Nick Hussey set about creating bike kit to challenge the snobbery and cliqueness from some parts of the cycling industry. The result is Vulpine: a fresh, fun and accessible brand that ‘looks beautiful and works superbly’ – both on and off the bike. Vulpine is instantly recognisable thanks to its designs…
ViewChrome Industries is a bike clothing and accessories brand based in the United States. Established in 1995, the brand is known for its durable and functional products that are designed to withstand the demands of city cycling. Chrome Industries offers a range of products, including backpacks, messenger bags, shoes, and apparel, all of which are…
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