Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
Troy Lee originally started out as a motocross rider but became famous for customizing helmets for fellow professional motorbike racers in his parent’s garage in Corona, California. As his reputation for being one of the world’s best helmet customizers grew, he launched Troy Lee Designs in 1981. Throughout the 1980s and 1990s, Troy Lee painted…
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Nukeproof, a trailblazer in the mountain biking world, epitomizes the fusion of rugged durability and cutting-edge design. Nuke Proof Industries initially launched in the USA in 1990 and experienced a resurgence in 2007 when Northern Irish downhill racer Michael Cowan relaunched the brand in Northern Ireland, infusing it with new energy and focus on mountain…
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Founded in 2014 with a vision that there must be a way to make and develop cycling apparel that is more sustainable. Velocio makes all their clothing from scratch, using their own fabrics and designs. Their design-first approach is at the heart of everything they do. They are coming up with innovative ways of combining…
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De Marchi is one of the world’s oldest cycling clothing brands and their passion for heritage shows in the design of their products. Founded just a few months after world war II in 1946, by Emilio De Marchi. The brand became famous for using merino wool to make cycling jerseys and shorts. De Marchi is…
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Madison started out as a small bicycle shop in 70s London to become one of the leading names in the UK bike industry. Over the years the brand has developed its philosophy of ‘Cycle Everywhere’. Under this banner, it’s clothing arm offers something for every type of cyclist – from commuters and first-time sportive riders…
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Chrome Industries is a bike clothing and accessories brand based in the United States. Established in 1995, the brand is known for its durable and functional products that are designed to withstand the demands of city cycling. Chrome Industries offers a range of products, including backpacks, messenger bags, shoes, and apparel, all of which are…
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Sugoi is a road cycling and running brand that was founded in 1987 in Vancouver. Their clothing and gloves have exceptional breathability and moisture-wicking properties. Sugoi apparel is of high quality and sets new standards for fit and functionality. Their wide range of clothing means that Sugoi is popular among road cyclists, mountain bikers, and…
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Woolistic revives the classic charm of cycling with its merino wool jerseys. Their products blend traditional styles with modern functionality, offering both comfort and performance. Known for their high-quality wool and timeless designs, Woolistic’s jerseys are a nod to cycling’s rich heritage. The brand is a favorite among cyclists who appreciate natural fibers and vintage…
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Bontrager has been on an interesting journey. In the 80s Keith Bontrager, a former motorcycle racer, made his name designing and building cutting edge mountain bikes. In 1995, the Trek Bicycle Corporation acquired Bontrager Cycles and kept Keith on as president. Keith continued to innovate at Trek – focusing mainly on Bontrager-branded bike components. Nowadays,…
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