Madison started out as a small bicycle shop in 70s London to become one of the leading names in the UK bike industry.
Over the years the brand has developed its philosophy of ‘Cycle Everywhere’. Under this banner, it’s clothing arm offers something for every type of cyclist – from commuters and first-time sportive riders to experienced roadies and mountain bikers. Its focus has remained on the UK market.
Their design team in Milton Keynes, UK, gets the added benefit of pro input. The Madison Saracen and Madison Genesis teams help perfect each season’s kit lines.
And with a good reputation for listening to and acting on customer input, it seems collaboration is a key ingredient to Madison’s success.