Amreet Singh and Yuva Viswanathan founded RedWhite in Singapore in 2014 after a punishing 200km ride. Frustrated by the lack of bib shorts designed to make long rides bearable, they decided to create their own.
Six months later RedWhite launched The BIB – designed specifically for ultra-distance riders. The chamois is breathable, anti-bacterial and thermal-moulded to prevent compression on long rides.
Now RedWhite also has The RACE – lightweight racing bib shorts, with no compromise on comfort. They’re also working on a women’s specific version of The BIB.
In terms of style, Yuva says: “We focus on bib short technology that allows cyclists to ride and race ultra distance in comfort. As such, we don’t follow fashion trends. We let function dictate form.”