Style’s a subjective thing, but some brands clearly know the fashion game.
Look no further if you’re the kind of rider who’s Instagraming your kit combos before hitting the road.
These brands show what happens when fashion designers get into bikes
and start obsessing about whether their socks match their gloves…
UK-based Morvelo design for every kind of cyclist – and they make some of the coolest kits around. Founders Oli and Dave started out with 25+ years’ racing experience, £500 and a box of T-Shirts. Now Morvelo is one of the ‘go to’ brands for fashion-conscious riders. In their own words: “The Morvelo philosophy isn’t…
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Brothers Martin and Peter Velits are professional cyclists who’ve competed in the world’s biggest road races, including the Tour de France and many Classics. They founded Isadore Apparel to make the kind of kit they’d always wanted to wear, after years wearing other people’s branded kit. In Peter’s words: “We know how hard cycling can be,…
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Capo is a distinguished cycling apparel brand that was established with the primary objective of engineering unparalleled cycling attire on a global scale. The company exclusively utilizes supreme quality materials, including Italian-produced Lycra and carbon-infused textiles, to deliver apparel that is both functional and comfortable. Capo’s apparel is meticulously crafted with the utmost emphasis on…
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Chapeau! is a bike clothing brand for the people. Think unpretentious and down to earth – with a touch of class and a dash of British cheekiness. Their kit is designed to look good, work hard but not break the bank. They want people to ask nice questions about your kit as you queue for…
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Bioracer, a gem in the cycling apparel world, is deeply rooted in the pursuit of speed and efficiency. Originating from Belgium, a country with a rich cycling heritage, this brand is all about optimizing performance through innovative fabric technology and aerodynamic design. Bioracer’s commitment to helping cyclists achieve their best, whether in a time trial…
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LA PASSIONE is an exciting new Italian bike clothing company. They stand for high quality, well-designed, Italian-made cycling kit – at a price everyone can afford. They use the same high-end factories and materials as other performance brands, but do not sell through retailers, which keeps the price down. La Passione is a brand for those who want…
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Kitsbow is a well-regarded cycling wear brand based in California, established in 2012 with a singular objective of producing the most exceptional cycling gear possible. The brand’s apparel is meticulously crafted with a relentless focus on quality, longevity, and style, using only the finest fabrics and materials. Kitsbow offers a broad range of styles and…
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Betty Designs brings a vibrant and bold edge to women’s cycling apparel, blending high performance with standout style. The brand is a celebration of female strength and empowerment on two wheels, offering designs that are both eye-catching and unapologetically feminine. Founded by designer Kristin Mayer, Betty Designs challenges the status quo with its unique patterns,…
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Monton, emerging from the vibrant cycling culture, brings a fresh twist to the traditional biking apparel landscape. This brand, rooted in innovation and passion, is carving its niche with eye-catching designs combined with practical performance. Their motto, “Dynamic design meets road-ready performance,” encapsulates their mission to provide cyclists with apparel that is both functional and…
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