Style’s a subjective thing, but some brands clearly know the fashion game.
Look no further if you’re the kind of rider who’s Instagraming your kit combos before hitting the road.
These brands show what happens when fashion designers get into bikes
and start obsessing about whether their socks match their gloves…
In early 2015, Lumiere founders Matt and Joe, set themselves a challenge: if they could create kit they were proud of, kit they’d love to ride in, they’d release it for sale to the public. Luckily for us, they succeeded. The first thing you notice about Lumiere is the striking design. This isn’t the work…
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Pedal Mafia is a cycling clothing brand run by cyclists founded in 2014 in Perth, Western Australia. From their humble beginnings in a coastal garage to a globally recognized brand helping people fall in love with cycling. Founded on the belief that the stigma of cycling not being cool needed to change, the founders have…
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7mesh was formed by a three industrious Canadians, Calum Davidson, Tyler Jordan and Ian Martin in 2013. Their vision was to create innovative and technical clothing for both roadies and mountain bikers. With their experience in the technical outdoor clothing industry, the Squamish locals had the idea of providing cyclists with clothing perfect for the…
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Black Sheep Cycling is one of a bunch of exciting new clothing brands to come out of Australia in the last few years. They’ve made a name for themselves with eye-catching, artistic and limited edition kits. As their name suggests, they want their riders to stand out from the crowd, so these seasonal kits are…
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dhb is the cycling own-brand label of wiggle.com – the giant online UK sports retailer. They are an affordable and stylish option for road cyclists, always well-stocked and with a strong line of products for women as well as men. dhb has separate lines for commuters, racers and long-distance riders.
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Betty Designs brings a vibrant and bold edge to women’s cycling apparel, blending high performance with standout style. The brand is a celebration of female strength and empowerment on two wheels, offering designs that are both eye-catching and unapologetically feminine. Founded by designer Kristin Mayer, Betty Designs challenges the status quo with its unique patterns,…
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Graphic designers – Brent Gale and Ryan Carlson – founded Twin Six in 2004 with one humble ambition: “to change the face of cycling apparel”. Their fresh, energetic designs broke the mould in a market dominated by replica pro kits and licensed apparel. Since then, they’ve stayed at the leading edge of bike fashion. Always…
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The Bianchi brand was originally founded in 1885 and is a legend in the cycling world. Instantly you think of the celeste-green bikes ridden by the likes of Coppi, Gimondi, and Pantani. Besides selling bicycles, bike’s parts and accessories, this Italian powerhouse also offers cycling clothing. The Bianchi-Milano line presented on this page is produced…
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