Brothers Martin and Peter Velits are professional cyclists who’ve competed in the world’s biggest road races, including the Tour de France and many Classics.

They founded Isadore Apparel to make the kind of kit they’d always wanted to wear, after years wearing other people’s branded kit.

In Peter’s words: “We know how hard cycling can be, but we’re trying to show the sometimes forgotten beauty of riding a bike. There is so much more than just miles of suffering”.

Everything about the brand speaks of love, care and attention. It’s a family business – everyone from parents to cousins is involved. Their materials are sourced from ecologically responsible producers. And their manufacturer is only 500 metres from the office. We feel at home already!

Where to buy

Where to buy Isadore

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