Urban

POC was founded in 2005 in Sweden. They are a leading manufacturer of helmets, eyewear, and cycling apparel (as well as safety equipment and clothing for snow sports). They started the brand with a clear mission “Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.” Thanks to their…

Club Ride brings a refreshing casualness into its cycling apparel, perfect for those who love to pedal both on trails and through town. This brand stands out with its philosophy of ‘ride daily, live well,’ offering clothing that’s as stylish as it is functional. Club Ride’s garments seamlessly transition from saddle to social scene, making…

Dakine carves its own path in the cycling world with a distinct blend of rugged functionality and laid-back style. Originating from the surf and snow sports scenes, this brand infuses its cycling gear with the same adventurous spirit and attention to practicality. Dakine’s products are for the cyclist who not only tackles the trail but…

In 2003 visual artist Dustin Klein took elements of San Francisco’s bike messenger culture as the inspiration for a complete collection of performance cycling kit. Cadence was born. This is good-looking, high performance gear. Over 13 years, Cadence has diversified to cater for all kinds of cycling: road, dirt, commuting, touring. And they also have…

Sombrio offers a blend of performance and style tailored for mountain biking enthusiasts. Known for their durable and functional apparel, they cater to the needs of freeride and downhill bikers. Their range includes everything from jerseys to shorts, all designed with a unique, freeride-inspired aesthetic. Sombrio is a go-to brand for riders seeking gear that…

In 2012, British entrepreneur Nick Hussey set about creating bike kit to challenge the snobbery and cliqueness from some parts of the cycling industry. The result is Vulpine: a fresh, fun and accessible brand that ‘looks beautiful and works superbly’ – both on and off the bike. Vulpine is instantly recognisable thanks to its designs…

BTwin, the cycling brand of Decathlon, offers a wide range of affordable cycling products. Their gear is designed for everyday cyclists, with a focus on durability and practicality. Ideal for beginners or those cycling on a budget, BTwin provides everything from bikes to apparel. Their products are known for their reliable quality and accessible pricing.

Troy Lee originally started out as a motocross rider but became famous for customizing helmets for fellow professional motorbike racers in his parent’s garage in Corona, California. As his reputation for being one of the world’s best helmet customizers grew, he launched Troy Lee Designs in 1981. Throughout the 1980s and 1990s, Troy Lee painted…

Altura offers a wide range of innovative and functional cycling wear. The brand is known for its commitment to comfort, durability, and performance, catering to both road cyclists and mountain bikers. With a focus on creating products that enhance the riding experience in all weather conditions, Altura offers everything from waterproof jackets and thermal jerseys…