Some riders are just not cut out to blend into the peloton.
They need to be seen. They need to turn heads.
If you’re more of a peacock than a pack dog, here are the brands you need to know about.
Warning: wild styles ahead. You may want to dim your screen now.
Betty Designs brings a vibrant and bold edge to women’s cycling apparel, blending high performance with standout style. The brand is a celebration of female strength and empowerment on two wheels, offering designs that are both eye-catching and unapologetically feminine. Founded by designer Kristin Mayer, Betty Designs challenges the status quo with its unique patterns,…
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Pedla is one of a number of new Australian roadwear brands pushing the envelope when it comes to performance and style. They are a lean, boutique brand operating out of Melbourne who produce limited runs (or seasons) of beautiful cycling couture. In their own words: “kit that looks as good as it performs”. Fabrics are…
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Cycology stands out with its unique, hand-drawn designs and creative aesthetics. Their apparel, which includes jerseys, bibs, and accessories, is known for its artistic flair and comfortable fit. Focusing on both style and functionality, Cycology’s products are perfect for cyclists who want to make a statement. The brand merges art with cycling, offering eye-catching designs…
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Update: In January 2023 the company closed down their operation. UK-based Milltag was best known for high-quality custom kits and exciting design collaborations with top artists from around the world. They’ve created bespoke kits for bands, clubs, charities, events. But a lot of the good stuff was also available to buy in their online store….
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Australian-based Attaquer are breaking all the rules normally associated with cycling apparel. ‘Fearless design’ they call it. All we know is this: cover Italian performance wear with front and back peacock feathers and you’re going to turn heads. Attaquer do a range of kits: wild, limited edition full kits (get ’em early while they last);…
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In early 2015, Lumiere founders Matt and Joe, set themselves a challenge: if they could create kit they were proud of, kit they’d love to ride in, they’d release it for sale to the public. Luckily for us, they succeeded. The first thing you notice about Lumiere is the striking design. This isn’t the work…
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Instantly recognisable, thanks to their vivacious kits, Tenspeed Hero takes a lighthearted approach to design. Their brazen approach to pattern and colour means you’ll be turning heads all ride long. There are funky designs a-plenty, but it’s not all fun and good times. They’re very serious about a few things: a) maintaining a performance edge…
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DannyShane focuses on eco-friendly cycling apparel, using sustainable fabrics. Their products, which include jerseys and shorts, stand out for their classic, vintage-inspired designs and commitment to environmental responsibility.
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Rosti is an Italian brand established in the Isola Bergamasca region, celebrated for its vibrant and distinctive Italian designs in cycling apparel. Born from a small knitwear workshop initiated by Anna Rosti in 1979, it transformed into a competitive business under her sons, Giovanni and Maurizio, in 1994. The brand specializes in high-quality, custom-made jerseys…
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