Ornot believes you shouldn’t spend a ton of money on bike clothing just to be a rolling billboard for a brand. As they put it: “we try to keep the design in check for minimal coffee line embarrassment.”

Ornot’s kit is simple and classy – a brand for the rider who still remembers that cycling is for fun. Whether you’re racing, riding socially or just exploring – Ornot is all about the ride, not the logo on your chest.

Oh, and they’re ethically sound too: their kit is designed in San Francisco and produced in southern California, supporting local business. All round, good eggs.

Where to buy

Where to buy Ornot

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