Some brands put comfort above all else.
They’re the ones with technology, fabrics or tailoring that make riding your bike a pleasure.
They’ll keep you warm when it’s cold, cool when it’s hot, reduce chafe, and give you great-fitting kit,
even if you don’t have the exact proportions of an Olympic athlete.
Amreet Singh and Yuva Viswanathan founded RedWhite in Singapore in 2014 after a punishing 200km ride. Frustrated by the lack of bib shorts designed to make long rides bearable, they decided to create their own. Six months later RedWhite launched The BIB – designed specifically for ultra-distance riders. The chamois is breathable, anti-bacterial and thermal-moulded…
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POC was founded in 2005 in Sweden. They are a leading manufacturer of helmets, eyewear, and cycling apparel (as well as safety equipment and clothing for snow sports). They started the brand with a clear mission “Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.” Thanks to their…
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Nukeproof, a trailblazer in the mountain biking world, epitomizes the fusion of rugged durability and cutting-edge design. Nuke Proof Industries initially launched in the USA in 1990 and experienced a resurgence in 2007 when Northern Irish downhill racer Michael Cowan relaunched the brand in Northern Ireland, infusing it with new energy and focus on mountain…
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Pactimo caters to a broad range of cyclists, offering customized kits for teams and individuals. Their products, which include jerseys, bibs, and outerwear, are designed for performance and durability. With a focus on technical fabrics and fit, Pactimo gear is suitable for both competitive road and mountain biking. The brand is known for its versatile…
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Nalini was founded by Vincenzo and Claudio Mantovani in 1964. Their focus was on the quality and innovation of the first man-made fibres. They embraced advancing technologies for creating new fabrics and printing their designs on them while using cutting edge treatments. They became a big player in the cycling world when Nalini sponsored professional…
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Established in 1979, with the sole purpose of crafting the best cycling clothing on the market. Giordana Cycling was born in America and made in Italy. In the founder’s words, “it’s the best of both worlds”! Their cycling clothing combines Italian craftsmanship and style. It is a premium brand with the performance to more than…
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Woolistic revives the classic charm of cycling with its merino wool jerseys. Their products blend traditional styles with modern functionality, offering both comfort and performance. Known for their high-quality wool and timeless designs, Woolistic’s jerseys are a nod to cycling’s rich heritage. The brand is a favorite among cyclists who appreciate natural fibers and vintage…
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45NRTH is a specialized brand renowned for its dedication to cold-weather cycling gear, particularly designed for extreme winter conditions. Their products, which include winter boots, gloves, and outerwear, are engineered for extreme endurance and comfort in sub-zero temperatures, making them ideal for winter cycling enthusiasts. Emphasizing functionality and durability, 45NRTH caters to winter cycling enthusiasts…
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Mons Royale stands as a vanguard in the fusion of style and performance in the world of outdoor and action sports apparel. Hailing from the adventurous landscapes of New Zealand, Mons Royale is distinguished by its commitment to using high-quality merino wool, ensuring both sustainability and superior comfort. Their philosophy, “Nature’s technology wrapped in striking…
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