Nukeproof, a trailblazer in the mountain biking world, epitomizes the fusion of rugged durability and cutting-edge design.
Nuke Proof Industries initially launched in the USA in 1990 and experienced a resurgence in 2007 when Northern Irish downhill racer Michael Cowan relaunched the brand in Northern Ireland, infusing it with new energy and focus on mountain biking.
Their slogan, “Engineered to endure, designed to defy,” encapsulates their commitment to building bikes and gear that withstand the harshest conditions while pushing the limits of design and performance.
Nukeproof is the choice for riders who challenge the mountains with grit and grace, offering products that are as relentless and adventurous as the riders themselves.
