Eccentric

In early 2015, Lumiere founders Matt and Joe, set themselves a challenge: if they could create kit they were proud of, kit they’d love to ride in, they’d release it for sale to the public. Luckily for us, they succeeded. The first thing you notice about Lumiere is the striking design. This isn’t the work…

Betty Designs brings a vibrant and bold edge to women’s cycling apparel, blending high performance with standout style. The brand is a celebration of female strength and empowerment on two wheels, offering designs that are both eye-catching and unapologetically feminine. Founded by designer Kristin Mayer, Betty Designs challenges the status quo with its unique patterns,…

Black Sheep Cycling is one of a bunch of exciting new clothing brands to come out of Australia in the last few years. They’ve made a name for themselves with eye-catching, artistic and limited edition kits. As their name suggests, they want their riders to stand out from the crowd, so these seasonal kits are…

Pedla is one of a number of new Australian roadwear brands pushing the envelope when it comes to performance and style. They are a lean, boutique brand operating out of Melbourne who produce limited runs (or seasons) of beautiful cycling couture. In their own words: “kit that looks as good as it performs”. Fabrics are…

Instantly recognisable, thanks to their vivacious kits, Tenspeed Hero takes a lighthearted approach to design. Their brazen approach to pattern and colour means you’ll be turning heads all ride long. There are funky designs a-plenty, but it’s not all fun and good times. They’re very serious about a few things: a) maintaining a performance edge…

Australian-based Attaquer are breaking all the rules normally associated with cycling apparel. ‘Fearless design’ they call it. All we know is this: cover Italian performance wear with front and back peacock feathers and you’re going to turn heads. Attaquer do a range of kits: wild, limited edition full kits (get ’em early while they last);…

This has to be one of the more unusual brand names in bike clothing. According to founder – Tim – goats like getting off the beaten track, climbing hills and sniffing out coffee (!). Rather like your modern road cyclist. ‘Stolen’ adds a whiff of extra adventure. Tim created the brand to ‘work less and…

Update: In January 2023 the company closed down their operation. UK-based Milltag was best known for high-quality custom kits and exciting design collaborations with top artists from around the world. They’ve created bespoke kits for bands, clubs, charities, events. But a lot of the good stuff was also available to buy in their online store….

Primal is an American brand that’s all about affordable, accessible fun. They offer a huge range of kit – from on-the-bike performance to off-the-bike casual – all with their signature splashes of colour and personality. With some brands it can feel like you’re paying that little bit extra for visual flair. Not so with Primal….