Some riders are just not cut out to blend into the peloton.
They need to be seen. They need to turn heads.
If you’re more of a peacock than a pack dog, here are the brands you need to know about.
Warning: wild styles ahead. You may want to dim your screen now.
Twin Six cycling apparel—graphic-design-led kits breaking the pro-replica mold since 2004. Explore styles.
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Primal Wear colorful American cycling kit—affordable jerseys and bib shorts for every type of rider.
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Tenspeed Hero bold American cycling kits—playful patterns with serious performance fit. Explore designs.
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Stolen Goat UK cycling kit—colorful, adventure-minded apparel for riders who work less and ride more.
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Rosti Italian cycling jerseys—bold custom graphics and premium fabrics from Bergamo since 1979.
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Morvelo UK cycling clothing—fashion-forward kits for road, gravel and adventure. Explore styles and buy.
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Black Sheep Cycling—limited-edition artistic kits from Australia plus everyday essentials. Explore and buy.
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Cycology cycling wear—hand-drawn designs on jerseys, bibs and accessories. Artistic kit with performance fit.
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Attaquer Australian cycling kit—bold limited editions and Italian-made performance wear. See looks and where to buy.
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