LA PASSIONE is an exciting new Italian bike clothing company. They stand for high quality, well-designed, Italian-made cycling kit – at a price everyone can afford.
They use the same high-end factories and materials as other performance brands, but do not sell through retailers, which keeps the price down.
La Passione is a brand for those who want distinctive, quality Italian kit but aren’t prepared to break the bank to get it.
In their own words: “Stylish Italian quality. Aesthetic, timeless design. Fair pricing.”